Research On The Factors Influencing The Quality Of Outdoor Sports Tourism Experience Of Western Hubei Eco-cultural Tourism Circle

With the continuous development of experience economy,tourism has become an important part of people’s demand for a better life and spiritual culture in the new era.It is an important embodiment of people’s sense of gain and happiness,and an important window to show the national image and national quality.Choice of tourists also tend to outdoor sports tourism,how to make the tourists in the short holiday for high quality outdoor sports tourism experience is a common concern for tourism managers and scholars,based on this,this article on the above outdoor sports tourism in western Hubei ecological culture experience quality as the research subject for research.In this study,a total of 656 valid questionnaires were collected through field investigation in the Chaotianhao and Bailihuang in Yichang city,the Chunqiu village and Wudaoxia in Xiangyang city,and the Enshi grand canyon in Enshi city.SPSS23 was used for factor analysis,variance analysis,correlation analysis and regression analysis of the questionnaire data.The results show that :(1)in terms of travel motivation,men’s motivation to stimulate and challenge is higher than that of women.In terms of tourism experience quality,the age group under 18 has higher requirements on service experience quality than other age groups;the age group between 41 and 50 has higher educational experience quality than other age groups;and the age group under 18 has higher physiological experience quality than other age groups.(2)the motivation of outdoor sports tourism has a significant positive impact on the quality of outdoor sports tourism experience.(3)the expectation of outdoor sports tourism has a significant positive impact on the quality of outdoor sports tourism experience.(4)spiritual experience quality,educational experience quality and interactive experience quality have significant positive influence on the intention to revisit.(5)the quality of outdoor sports tourism experience plays an intermediary role between the motivation of outdoor sports tourism and the willingness to revisit.(6)the quality of outdoor sports tourism experience plays a mediating role between the expectation of outdoor sports tourism and the desire to revisit.In view of the research and analysis,this paper puts forward the Suggestions for the long-term development of the tourism industry in the western hubei eco-cultural tourism circle.Second,the quality of tourism experience should be improved to enhance tourists’ willingness to visit again.Third,tell a good story of western hubei,to build a well-known outdoor brand.