Research On The Construction And Operation Of Business Model Of College Student Service Cloud Platform From The Perspective Of Field

Being engaged in the field of education management informatization for ten years or more,the author has witnesses the development of E-Learning Technology from 1.0 to2.0 as well as being more intimately acquainted with the laws of education informatization.It was found for the observation of the traditional university market that the university informatization system almost satisfies the interest points of the administrators and the university.The points of interest of other participants,such as students and frontline teachers,were less involved,resulting in less frequent use of information systems and less active student participation,making it difficult to form new business value points.Although,Company A adopted a systematic analytical approach to business scenario analysis,it still lacked an effective grasp of the points of interest of multiple participants and needed a new theoretical perspective for guidance.Field theory is a theoretical approach to analysis from a relational perspective that captures the interrelationships between participants and their mutual interests and conflicts,providing a useful complement to traditional business analysis methods.An innovative combination of field theory and lean startup theory is presented in this article to research the business model of entrepreneurial projects.First,it elaborates the social environment,the industry situation and state of affairs in which startups exist,and presents the research questions.The writer subsequently presents an further analysis of the business status of student work management and the information situation of management of college students’ work in a relational perspective by applying field theory,as well as a survey research method to sort out more than 1000 education information incorporations.Business opportunities were identified and used as a basis for business closure relationship sorting and business model design.Finally,set the project implementation steps,and the product services were planned in steps from the initial and mid-term phases,from the building of the cloud platform from 0-1 to commercial validation,and then to the operation and promotion of 1-N.The research and implementation process of Company A’s cloud platform project concluded that the business linkage analysis from a field perspective and combined with lean startup thinking can be more targeted for innovative practice of startup projects,as well as a reference for other startups.