Study On Free Boundary Of Basketball Commentary Language

In the 21 st century,our country has successfully held a number of international events,sports media business has developed rapidly,but the opposite is the sports commentator level of our country is uneven,the ability is different,the sports commentator has not formed a good standard,the free boundary of the commentary language has not formed in the commentator heart,the sports commentator level and the sports event development existence imbalance phenomenon is more obvious.As an important part of mass communication,sports commentators should not only guide the public opinion correctly,but also meet the needs of the audience to ensure the audience’s viewing experience.Therefore,the free boundary of sports explanation language is worth exploring and studying.Based on the theories of communication such as opinion leaders,gatekeepers and agenda setting,this paper explores the free boundary features of sports interpretation language by using the methods of literature review,content analysis and case analysis.This paper selects the 2019 CCTV interpretation version of the basketball World Cup.First,the interpretation language is transcribed,and then the interpretation text is introduced into Nvivo,an auxiliary software for qualitative research.Through coding and analysis,50 primary concepts,9 conceptual categories and 3 core categories are concluded from the more than 200,000 words explanation text.After coding and analyzing,we find that there are some problems in basketball interpreting language,such as over-tendentiousness,over-specialization and over-emotionalization.Finally,we outline the features of free boundary of basketball interpreting language.