Teaching Reform Of Marketing Course In Secondary Vocational School Based On Working Process

"Marketing" course is a secondary vocational school financial and economic management courses,it is a very practical course."Conceptual Principle + Case Analysis" has always been the traditional teaching mode of "Marketing" course,and the teaching method adopted by teachers is mostly teaching method,which is difficult to cultivate marketing professionals with strong practicality that is required by the economic market.Moreover,due to the limitation of practical teaching conditions in secondary vocational schools,the current course of "marketing" in secondary vocational schools mostly adopts the traditional teaching mode based on imparting knowledge principles.In order to achieve better teaching effect,this paper the author will be in nanchang a local "marketing" course teaching of secondary vocational school as the investigation process,based on working process orientation as the main teaching way,around the students,improve students’ comprehensive professional quality,focus on integrity and practical course in the teaching activities.In the practice of teaching on the cognitive learning theory,constructivism learning theory,behaviorism learning theory,learning theory as the instruction,points out the insufficiencies of current school teaching method,and connecting with the actual teaching situation: in the teaching of "marketing" "based on the working process of the" the necessity of teaching reform.This article to layout the content of the "marketing" course teaching,the sorting out of the seven typical task unit and combed the ten task modules,and expounded in detail in the working process of the orientation of "marketing" course teaching method,the requirement of the reform is based on the actual circumstances of the market activities and enterprise professional requirements for marketing positions.Finally,this paper advocates the use of process-based teaching evaluation methods in curriculum teaching,and designed the corresponding process evaluation standard principles,hoping that this investigation can provide a model for the curriculum teaching reform in secondary vocational schools.