The Curriculum Of The Mba Program Marketing Impact Studies

The increasing and development of enterprise requires lots of professional managers to conduct management work under high-speed development of China's economy. Therefore, MBA market is prospect in China. However, the MBA education project has the increasingly fierce competition. Nowadays, MBA program marketing is an important subject.This paper put the MBA program as an education product, and the design of MBA curriculum is the production process. Through documentary reference, interviews and observation method analysis, this paper summarizes the current situation and existing problems of MBA education, and puts forward the hypothesis that the course design is the decisive way of MBA program marketing. Course design covers the course structure, the teachers, students, teaching methods, etc. Assuming MBA program marketing factors mainly includes three aspects. Firstly, student feedback aspects mainly include students course satisfaction, student course grades, student attendance; Secondly, school feedback aspects mainly include teachers and students' quality, course content and teaching methods; Thirdly, social feedback aspects mainly include project consultancy rate, project turnout, graduated students and the cooperation unit satisfaction.Determining the important of MBA program marketing factors is a relatively obscure, which is difficult to fully quantitative analysis. This paper takes analytic hierarchy process to the weight of each factor's sorting. The paper puts forward the MBA program marketing factors' recursive structure model mainly from students, school and society, then determines the relative importance of various factors after validating the consistency and matrix adjustment. The results verify the feasibility of hypothesis. According to marketing theory and empirical analysis, this paper gets the marketing countermeasures and development countermeasures of MBA education.Finally, this paper takes Q university MBA program as an example and puts forward reasonable marketing strategy based on its strategic orientation and the SWOT analysis.