| In the era of mobile Internet,people’s needs for health are growing day by day,and a variety of fitness apps emerge.The development of Internet not only provides convenience for users to obtain health information,but also provides technical support and new ways of communication for fitness apps.Nowadays,users can freely choose various fitness apps,obtain relevant health information by using fitness apps,and build a health picture in line with their own needs and preferences.This kind of interactive agenda fusion will become a new trend of health communication in the future.The starting point of this study is that in the mobile Internet era,users have a strong autonomy and right to choose health information.They no longer passively accept the dissemination of media,but actively seek relevant health information.If agenda setting emphasizes the power of media,then agenda integration is to expand this power to individuals and media.In conclusion,the research on the agenda integration of fitness app has important reference value for health communication in the new media environment.This paper adopts two research methods: literature research and text analysis.Based on a large number of literature and platform data,this paper makes a more comprehensive research on this topic.In the first chapter,the introduction mainly introduces the research background and significance.Secondly,it makes a literature review on media agenda setting,media agenda integration and health communication,and determines the "agenda setting theory" and "agenda integration theory" as the theoretical basis of this study.It is clear that the innovation of this research lies in the innovation of research theory and research perspective.The second chapter introduces the status and characteristics of fitness app health communication.The third chapter introduces the relevant content of "keep" app health agenda setting.The fourth chapter studies the basis of the integration of "keep" app health agenda.The fifth chapter studies the health agenda integration of "keep" app.The sixth chapter puts forward suggestions for the lack of integration of "keep" app health agenda.At the end of the thesis,the above research is summarized and prospected.In the research of health agenda fusion of "keep" app,it is found that the user status in the new media environment is constantly improving,from passive receiving health information released by media to consciously selecting information,and through the information provided by the selected media agenda,and combining with their own experience,we can build their own agenda.This kind of agenda setting subject diversification performance not only expands the fitness app health dissemination space,but also improves the timeliness in the health communication.Agenda fusion theory provides a new research perspective for health communication of fitness app in the new media environment.But for fitness app,there are still many shortcomings in the integration of agenda with users,For example,the agenda integration of "keep" app has serious information homogeneity,poor platform supervision and frequent marketing advertising.In this new trend of Internet health communication,we should study the integration of health agenda in-depth,solve the problems in the integration of users and fitness app health agenda,so as to help fitness app build a healthier,scientific and effective health platform and promote the spread of health information. |
