Study On The Health Communication Strategy Of Children's Physical Fitness In Wuhan

The children's physical condition has sounded the alarm in China.A Survey shows that from 1990 to the present 20 years,the children's physical fitness of China has been a downward trend all the time,the most typical are obesity and myopia.In some developed countries or regions,the government attaches more and more importance to children's physical health.In 2005,the Ministry of Education,Culture,Sports,Science and Technology of Japan cited the "suppression of physical decline of primary and secondary school students and improvement of their physical strength" as the primary objective of the revised "basic plan for sports promotion".In the United States,sport is one of the most important aspects of child development during the elite.Throughout China,since 2008,Beijing,Shanghai,Shenzhen and other first-tier cities have emerged in many professional children's physical training institutions,the scale of its development is enormous,the market prospect is bright.Research data shows that: Strengthening children's physical training can effectively promote children's physical and mental health,improve the working capacity of organisms.Therefore,it is urgent to explore the status quo and countermeasures of health communication and development of children's physical fitness.This article analyzes the strtegy of health communication of children's physical fitness in Wuhan through literature review,field investigation,questionnaire survey and mathematical statistics.The results show that the health communication of physical fitness of children in Wuhan developed slowly,and it got a little social influence and a small audience.While the key factors that caused the lack of health communication of children's physical fitness in Wuhan are as follows:(1)There is a single channel for health communication for children's physical fitness and people are limited to access more health information;(2)lack of family physical education,parents invest less in children's sports.(3)The concept of physical education in schools is outdated,physical education is of little use in some case and physical exercise is marginalized;(4)The existing children physical fitness institutions are small in size and the operation management is lack of experience,the concept of children's physical health did not make big influence on people.Aiming at the shortcomings in the process of health communication of children's physical fitness,combining with my own work practice and investigation data in A-1 children's physical fitness club,using the theory of communication(Agenda Setting Theory,Mass Communication Mode Theory,Communication 5 W Mode)to provide some methods:(1)Using multiple transmission methods,vigorously promote the health knowledge of children's physical fitness and increase audience awareness.(2)Establishing audience feedback mechanism,let the audience take the initiative to participate in the communication process.(3)Cooperating with social organizations to increase children's physical exposure.(4)Physical fitness pilot in some kindergartens,primary and secondary schools.(5)Making full use of college gymnasium resources to reduce operating costs.(6)The children's physical fitness institutions could push physical fitness and sports programs at the same time.