Research On The Mechanism Of The Trust Crisis Of Online Public Welfare

In the era of rapid Internet development,the "Internet + Charity" model has been widely used because of its go to the lavatory,high-speed,and valid features.It has also been favored by many individuals or organizations participating in online public welfare crowdfunding.However,the frequently exposed online public welfare crisis incidents in recent years have continuously consumed the public’s trust in online public welfare crowdfunding,making online public welfare crowdfunding face the challenge of a crisis of trust in the process of development.Therefore,regaining the trust of the public and resolving the crisis of trust will have a major impact on my country’s public welfare undertakings.So what are the main factors that induce a trust crisis in online public welfare crowdfunding? What kind of interaction between these factors will have different effects on the trust crisis?In order to explore the mechanism of the trust crisis of online public welfare crowdfunding,digging out the main factors that really affect the generation of the trust crisis and the combined path of interaction play a key role in resolving the trust crisis.This study takes the trust crisis of online public welfare crowdfunding as the research object,and conducts a qualitative comparative analysis of fuzzy sets through 20 online public welfare crowdfunding crisis events.Based on existing research and trust theories,combined with the characteristics of sample cases,five conditional variables including information disclosure mechanism,fundraising target amount setting,government action,platform action,and media communication are proposed.The trust crisis of online public welfare crowdfunding affects one outcome.The result variable constructs the analysis framework.By analyzing and assigning conditional variables,construct the truth table needed for this study,and then use fsQCA3.0 software to carry out univariate necessity analysis and conditional combination necessity analysis.Judging the results by consistency and coverage,the study found that variable factors such as incomplete information disclosure mechanism,negative government actions,negative platform actions,and media public opinion dissemination are the key factors that induce a trust crisis.According to previous studies,some scholars regard the excessively high target amount as a factor in the formation of a trust crisis,but the results of this study prove that this conclusion is not valid.It can only show that the variable does appear in the analysis of individual cases,but the research ignores that there are other combinations of variables that may lead to the result.By breaking through the singularity of research methods in online public welfare crowdfunding,a fuzzy set qualitative comparative analysis method is adopted,so that the necessary conditions for the occurrence of the result can be observed,and the influence of different combinations of conditions on the result can be explored.This is the essence The contribution of the research institute.Finally,based on the theory of collaborative governance and multi-subject co-governance,the five subject levels of user,government,platform,online media,and the public are proposed from the three dimensions of subject,object,and environment to participate in crowdfunding.Raise countermeasures and suggestions for trust crisis management.