Research On Trust Mechanism Of Public Welfare Crowdfunding Platform

Public welfare charity is a way to provide free funds to the needy and needy.With the development and popularization of Internet technology,a public welfare crowdfunding platform combining information technology has emerged.Through the network,the public can directly participate in public welfare activities,which provides a new mode of public welfare philanthropy with a higher speed and higher efficiency.However,recent public crowdfunding events such as the "wu hechen incident","wu huayan incident" and "Shuidichou event" disclosed by news networks show that there are still many problems in the rapid development of public crowdfunding in China,and the public's trust mechanism for public crowdfunding platforms has not yet been established.Trust is the cornerstone of public philanthropy.Due to the non-profit nature of public philanthropy,its good operation is completely inseparable from the establishment of trust,which is often realized through a series of trust mechanisms.In this context,it is particularly important to study the trust mechanism of public crowdfunding platforms and explore the path to establish trust in public crowdfunding.This paper takes the trust mechanism of public interest crowdfunding platform as the research object,and analyzes the basic theoretical issues such as the relationship between the participants of public interest crowdfunding platform,the structure of the trust mechanism of the participants,and the influencing factors with the help of relevant theories.Choose Shuidichou platform based on this,as a case,combined with the typical event analysis raised platform in the aspect of trust mechanism,through the analysis of the questionnaire results further evaluation and analysis on the trust mechanism in Shuidichou platform construction,found in the patient's identity authentication way,evaluators authenticity,legal,regulatory,financial transparency and their internal culture moral training this a few problems,on the basis of this puts forward perfect inspection system,to set up the access system,set up the industry association and the internal control system,to join the third party fund supervision institution,to enhance quality of employees training,etc.This paper takes theShuidichou platform as a case to study the trust mechanism of public crowdfunding platform,and the research conclusion provides a useful reference for exploring the path to establish public crowdfunding trust.