Research On The Management And Control Of Public Opinion On The Internet In Zhanjiang City

In recent years,under the background of the continuous development of China’s economy and society,the popularization and application of network has entered the common people’s home.More and more social contradictions and complex public events are spreading on the Internet.These complex social contradictions and public events are constantly magnified on the Internet after being exposed by the Internet media,attract netizens’ attention and cause a sensation of Internet public opinion.Especially in recent years,the media industry has developed rapidly,in an era when everyone has a microphone and everyone is a communicator,network media and self media have deeply influenced the social,economic,cultural and other aspects of our country,the public opinion events on the Internet have entered the daily "online life" of Internet users,become an indispensable part of mobile client Internet users browsing news.On the one hand,Internet users can use the Internet to participate in post comments of events,fully express their views,and open up a new path for government departments to obtain public opinions on social situation;On the other hand,government departments will face more severe public network crisis than before.Therefore,the network public opinion management and control of public emergencies has gradually become a compulsory course for government departments to deal with emergencies.This paper summarizes the impact and influence of public opinion on government departments.Taking Zhanjiang City of Guangdong Province as the research object,this paper makes a thorough analysis of the public emergencies in Zhanjiang in recent years through literature research,case analysis and other analysis methods.Based on the lessons and experience of dealing with internet public opinion from domestic and foreign government departments,this paper analyzes the problems existing in dealing with the emergencies of Internet public opinion from Zhanjiang government departments,and puts forward the Countermeasures in dealing with internet public opinion from Zhanjiang government departments,so as to provide favorable reference for the public opinion guidance and control of Zhanjiang government departments in the future when facing the emergencies of Internet public opinion Test.At present,there are some problems in Zhanjiang’s network public opinion management and control,such as the government’s low sensitivity to network public opinion of public emergencies,the government’s weak guidance ability to network public opinion of public emergencies,the government’s habit of "blocking,blocking,deleting" public opinion of public emergencies,and the government’s weak control ability to network public opinion of public emergencies caused by its own media,which are mainly caused by network public opinion The mechanism of early warning and response to public opinion notification is not perfect,the organizational system of grass-roots network public opinion management and control is not perfect,the government’s management and control concept of sudden public opinion is old and the means are single,and the rapid development of self-Media leads to the difficulty of network public opinion management and control.In view of the problems existing in the management and control of public opinion network in public emergencies in Zhanjiang City,put forward suggestions and corresponding countermeasures.At first,we need to establish and improve the long-term management and control mechanism of public opinion network in public emergencies.Secondly,efforts should be made to improve the functions and team building of network public opinion management and control institutions.Third,we need to comprehensively optimize the means of network public opinion control for public emergencies.Finally,we should strengthen the continuous guidance and effective supervision of the self media industry.