| In recent years,the construction of sports and leisure characteristic town is in full swing.On the one hand,it benefits from the strong support of the national policy,encouraging the integrated development of sports and tourism,implementing the demonstration project of sports and tourism integration,and promoting the construction of a benchmark town with sports and leisure characteristics.On the other hand,due to the people’s growing demand for sports leisure,the development of sports leisure characteristic town can promote the development of rural revitalization,people,who live in the fast rhythm of modern city for a long time,participating in sports leisure activities may bring relaxation.But for the town itself and its residents,establishing the town,which satisfies people’s demand of movement characteristics that can increase their own economic income,and also promote the development of local economy.Jiangle county,lying in Fujian province,is rich in forest resources and high-quality water resources with distinctive characteristics,it is beneficial to the development of the characteristic water sports and leisure town in Guyong town,Jiangle county,and also conforms to the trend of The Times and the development trend of the town.Therefore,the case study,which is about the development of analysis and strategy of Guyong town in Jiangle county,in Fujian province,is of great significance to the development of the national benchmark sports and leisure characteristic town in Fujian province.Taking Guyong town with sports leisure characteristic as the research object,on the basis of the relevant theories of industry economics,adopting SWOT and AHP analysis method,and using the method of questionnaire investigation,literature,mathematical statistics,logic analysis,field investigation,the development of internal strengths(S),internal weaknesses(W),external opportunities(O)and external threats(T)developmental factors of Guyong town with sports leisure characteristic were analyzed to the following conclusions:1.The development of water sports and leisure town of Guyong town in Jiangle county has the advantages of convenient transportation,abundant sports events,perfect infrastructure,natural and cultural environment and high-quality water ecological resources.2.The lack of professional sports talents,sports characteristics,incomplete landscape planning and weak mass infrastructure exist in the development of the water sports leisure characteristic town in Guyong town,Jiangle county.3.The development of water sports and leisure town in Guyong town,Jiangle county will be supported by the national policy,and consumption level of the national sports will gradually improve,and the national fitness will continue to develop.4.The development of Guyong town in Jiangle county is threatened by insufficient media publicity,fierce market competition,seasonal restriction and homogenization.5.Based on SWOT-AHP analysis,internal and external factors for the development of Guyong town,the results indicate that the development of Guyong town should be based on SO pioneering development.6.In terms of development strategy,the water sports leisure characteristic town of guyong town in Jiangle county should make full use of its own regional resource advantages and grasp the external opportunities.In the national policy for sports leisure characteristic town vigorously support,national sports consumption level gradually improve,a comprehensive fitness under the background of sustainable development,and to keep up with the development of The Times,sports leisure characteristic town their own advantages and enhance market competitiveness,but cannot ignore WT conservative strategy,through their own advantages to improve the disadvantage,use the opportunity to resolve the threat,let sports leisure characteristic town can get reasonable development.According to the development status of the water sports and leisure characteristic town in Guyong town,Jiangle county,the corresponding development strategy is worked out.Strengthen the training of professional sports talents;According to local conditions,to create local characteristics of sports,to avoid homogeneity;Strengthen the connection between scenic spots and improve the landscape planning;To raise local people’s awareness of physical exercise and cultivate their physical exercise habits;Give full play to the advantages of natural resources and strengthen media publicity;Will highlight the regional characteristics of the county,improve the market competitiveness;The development strategy of strengthening climate monitoring system and improving flood control capacity.Based on the above development analysis and conclusions of development strategies,the following suggestions are proposed for the development of Guyong town:1.The characteristics of sports and leisure in Guyong town of Jiangle county should be determined according to the specific conditions of the region,and the strategies for further development of resources in the region should be worked out,so as to further optimize the future development plans and goals.2.Jiangle county should hold more water sports as the theme of the sports events,through the water sports to communicate with other areas,promote the overall vitality of local water sports,improve the experience of holding activities.3.From the perspective of national fitness,it is necessary to strengthen the development of basic activities for the residents of the town,enhance the participation of the whole people in fitness,and increase the enthusiasm of residents to participate the activities of the town.4.Jiangle county water sports leisure town is still in the development stage,the town needs to speed up the construction,constantly improve the infrastructure construction and improve the service capacity of the already built projects,so that the town can achieve development and development at the same time.5.The development of Guyong town should rely on the landscape resources and do well in environmental protection,so as to create the perfect conditions for water sports and forest health.6.Increase the number of professional sports managers to understand the needs of local residents for the town,so as to achieve the publicity effect of residents we media. |
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