Research On The Demand And Supply Strategy Of Social Sports Services For Rural Youth In Yunnan Province

Rural youth sports is the short board of youth sports development.Under the current trend of equalization of public sports services,this paper studies the demand and supply of social sports services for rural youth in Yunnan Province,and compiles the rural youth social sports service demand scale by consulting relevant literature and expert interviews.The scale includes physique monitoring,sports facilities,sports activities,sports activities and so on The reliability and validity of the scale were tested from the aspects of sports social organization,sports guidance,sports information and family sports support,and the results met the requirements of the scale.Six prefectures and cities in Yunnan Province were selected by purposive sampling method to carry out questionnaire survey,of which677 valid questionnaires were collected.Structural equation modeling method was used to analyze the data based on the charm quality theory.Through descriptive analysis,it is found that: Boys exercise more frequently than girls,boys prefer sports with large amount of exercise and strong challenge,while girls prefer sports that are conducive to interpersonal communication.Lack of time,weather,venues and equipment are the main factors affecting rural teenagers’ sports participation;By analyzing the group differences of social sports service needs of rural teenagers,it is found that there are significant gender differences in sports facilities and activities service needs and sports information service needs,and there are significant grade differences in physique monitoring service needs,sports facilities and activities service needs and family sports support service needs.Based on the analysis of the demand level of social sports services for rural adolescents,it is found that 24 social sports services for rural adolescents are divided into6 basic needs,8 expectation needs,5 CHARM needs and 5 undifferentiated needs.Among them,regular physical health tests are organized for adolescents,free sports skills training for adolescents,professional and dedicated social sports instructors,professional and professional social sports instructors,professional and professional social sports instructors,professional and professional sports instructors,professional and professional sports instructors,professional and professional sports instructors,professional and professional sports instructors,professional and professional sports instructors,professional The rural youth sports information dissemination and other services are the most needed services in Yunnan Province.The government and society need to give priority to the supply of services.Therefore,in order to better meet the needs of rural youth social sports services,(1)promote the construction of rural youth sports environment,with the construction of rural youth sports facilities around;Integrate the rural sports human resources,improve the level of rural youth sports service;To establish the support system of the combination of sports and medicine in rural areas and popularize the youth sports prescription(2)In the process of providing social sports services for young people in rural areas of Yunnan Province,we should strengthen the publicity of sports by the media to create a good atmosphere for sports participation in rural areas of Yunnan Province;Establish the rural youth sports service database,create information management platform;Improve the traditional way of sports information publicity,enhance the effect of rural youth sports communication(3)Encourage the development of non-governmental sports organizations,enhance the ability of collaborative government professional services;Play the role of local youth sports association,promote sports events and activities;We should improve the sports volunteer system and promote the specialization and normalization of sports guidance services(4)Clear government responsibilities,do a good job in guiding and cooperating with other subjects to participate in rural youth sports service support role;Build family sports atmosphere,guide rural teenagers to develop exercise habits.