Research On The Influence Of Online Opinion Leaders On Public Opinion Evolution And The Countermeasures

With the development of the Internet industry,the Internet has become an important way for people to get news and express their opinions.With the popularity of smart phones and the rapid growth of Internet users,people’s lives are inseparable from the Internet.Because the Internet has the characteristics of being widely accessible and rapidly disseminated,the network public opinion has the characteristics of sudden and evolutionary.Online opinion leaders have a large number of fans on the network,and their words have strong diffusion and influence,which have a decisive impact on the evolution of network public opinion.This paper collects the blog articles and comments on the online opinion leaders of the Di Di carhailing incident on weibo in 2018,combines the spiral of silence theory,group polarization theory,this paper finds that online opinion leaders play the role of agenda setting,public opinion diffusion and guiding public opinion in the evolution of online public opinion,and puts forward the influence of online opinion leaders on public opinion according to the five dimensions of timeliness,pertinence,interaction,empathy and purposefulness.Based on these five dimensions,this paper analyzes the impact of online opinion leaders on public opinion evolution in Di Di network car Hailing incident,and finds that when online opinion leaders do better in these five dimensions,they will have greater impact on Internet users and are easier to guide the evolution of public opinion.By analyzing the publishing trend and emotional distribution of blog content and comments,combining with five dimensions and network public opinion analysis mode and criteria,this paper proposes that online opinion leaders can track the evolution trend of current public opinion,influence the evolution of public opinion by adjusting the timeliness,pertinence,interaction and empathy of blog,and reasonably adjust the purpose of blog to guide the evolution of public opinion.It also points out that the network public places should strengthen their social responsibility,establish a complete supervision and guidance mechanism,and ensure the smooth evolution of public opinion.Because of the great influence of online opinion leaders on the network society,it is necessary to do a good job in the management and education of online opinion leaders to ensure that online opinion leaders can have a positive role in the process of public opinion transmission and evolution,reduce the generation and dissemination of false information,and promote the stable evolution of public opinion.