The Re-participation Of Participants In Amateur Sports Events In Shanghai From The Perspective Of Self-determination Theory Study On Competition Intention

In the 19 th most important conference chaired a committee of the party made a clear emphasis,should we regularly organize large-scale nationwide fitness activities,attaches great importance to the sports power strategy implementation,improving people’s health level,the mass sports do more populist,deep and popularization,by taking the form of the party for the masses to all the people care and warmth.Therefore,the development of amateur sports events and the implementation of the national fitness plan are important strategies to promote the health of the whole nation.The rapid development of amateur sports events has laid a foundation for Shanghai to be a capital of international sports events.Amateur sports events,on the other hand,the competitors again intention is the power of the national fitness development of amateur sports competition main body is the ordinary people,both at home and abroad research ignores the competitors through the events of cognition and emotion are the important behavioral intention motivations to participate in the competition,again about sports participants cognitive,emotional impact on behavioral intention remains to be further studied,and the competitors of intention is the source of the national fitness and health development and motivation,this research based on this,combining self-determination theory and knowledge theory,Based on the participants’ sense of self-determination and subjective well-being,this paper studies how the participants’ cognition and emotion affect their intention to participate again in amateur sports events.From the perspective of self-determination theory,this paper puts forward a theoretical hypothesis model to explore the influencing factors of participants’ intention to participate again in amateur sports events,and completes the design of the questionnaire related to the research and analysis of participants’ intention to participate again in amateur sports events in Shanghai,and selects 320 participants to conduct a questionnaire survey.On the basis of questionnaire survey,this article analyzes the basic features of amateur sports participants in Shanghai and the participation of the situation through descriptive statistical methods,and analyzes the relationship among contestants’ sense of self-determination,subjective well-being and intention to participate in the Shanghai amateur sports again by using the method of mathematical statistics,through the investigation and analysis,the main conclusions of this study has the following three aspects:1.The amateur sports participants in the survey mainly get the information from the official publicity and new media channels of the event.The publicity channels of amateur sports events are relatively concentrated.At the same time,how to let the participants really master some sports skills and strengthen the interaction between participants in the process of the event and the attraction of the event is also a challenge for the organizers.2.Through the establishment of structural equation model and regression analysis results,it is concluded that the self-determination of amateur sports participants has a significant positive effect on the re-participation intention,and the standardized path coefficient is0.845>,among which the sense of belonging and identity,body confidence and competence have a positive effect on the re-participation intention.3.Through the establishment of the structural equation model and regression analysis results of amateur sports participants subjective well-being for participating intention have significant positive influence on again,standardized path coefficient value is 0.808>0,including the satisfaction and positive emotions have positive effects on the intentions are again,and subjective well-being in self-determination sense of participating intention again affect the partial intermediary role.Therefore,it is concluded that the basic psychological needs of the participants should be better met and the subjective well-being of the participants should be improved to promote the participants to participate in the competition again and recommend others to participate in the competition.In summary,based on the above theoretical learning and research discussion,the following suggestions are proposed: 1.Create a good competition atmosphere and strengthen the common values of participants;2.Expand different kinds of events to meet the social needs of participants;3.Expand the promotion channel of the competition,attach importance to the guidance and training before the competition;4.Improve the overall quality of the event and enhance the happiness of participants.