Research On The Optimization Of Blended Teaching Course Of "Travel Agency Business" In Secondary Vocational Schools Based On "Blue Ink Cloud Class"

Although China’s tourism industry is affected by the epidemic in the early stage,it is still developing in the "post-epidemic" era.In the past National Day holiday in 2020,the reception of Chinese tourists reached 637 million person-times,and the tourism income reached 466.56 billion yuan.It is estimated that by the end of 2020,the total number of tourists received by China that year will reach nearly 5.1 billion.Behind this huge data of tourism consumers lies a large demand for tourism talents.Secondary vocational education is the most common channel to cultivate tourism talents.However,the current teaching mode of secondary vocational schools has some problems,such as disconnection with the tourism market,low efficiency of students’ independent learning,low interest in learning,and inability of teachers to timely take into account every student in the teaching process.Practical operation courses lack of targeted guidance for students.The blended teaching method,which combines online teaching and traditional teaching,can make teachers take into account the differences of students’ learning ability in teaching implementation and make the teaching process more coherent and efficient.blended teaching fully integrates the advantages of traditional classroom teaching and digital online teaching,make the teaching process go smoothly with high quality and high efficiency,gives full play to the leading role of teachers,and attaches importance to the initiative and creativity of students in the learning process.This paper takes blended teaching as the theory,takes blue ink cloud class based on network environment and intelligent technology as the carrier,takes travel agency business class as the example,adopts literature research method,questionnaire survey and interview method,control variable method and other research methods to study the effect of blended teaching in secondary vocational schools.The aim is to improve the teaching mode of blended teaching in secondary vocational schools,and to conduct research on the teaching optimization of secondary vocational schools with blended teaching as the teaching method,so as to provide new ideas and new directions for the teaching reform.First,by consulting a large number of relevant documents,clarify the development stages and achievements of related theories and the relevant concepts are defined,which lays a theoretical foundation for the design and practice of the blended teaching of this article.Then issue a questionnaire to analyze and understand the current situation of blended teaching in secondary vocational schools,measure students’ learning ability and learning preferences,and provide preliminary data for the next blended teaching design and teaching practice.After that,the teaching design of blended teaching was carried out,including teaching design principles,teaching objective design,teaching subject analysis,teaching link design,teaching content analysis,teaching management design,learning environment analysis,teaching evaluation design and so on.Next,the blended teaching practice based on Blue Ink Cloud Class is carried out,including four links: pre-class teaching,in-class teaching,after-class teaching and summary and evaluation.Finally,use questionnaire surveys and interviews modus to understand students’ learning experience,and analyze the teaching effects of blended teaching practices.research suggestions and prospects are drawn.It is hoped that this paper can provide a reference for the teaching optimization of tourism service and management in secondary vocational schools.