Research On The Influence Of Internet On The Employment Choice Of Rural Youth From The Perspective Of Professional Values

The relationship between the internet and rural employment has always attracted much attention.Existing research has focused on the analysis of the internet’s influence on wages and labor supply,there is little quantitative analysis with the employment selection problem,the object of study is more all labor or female rural labor force,The mechanism was explained mainly from the perspectives of job search efficiency,human capital and social capital,seldom consider other factors such as professional values.Based on the path of professional values,this paper analyzes the influence of the internet on the employment choice of rural youth,that is,whether and what kind of influence the internet has on the employment choice of rural youth,and on this basis,discusses whether there is a mediating effect of professional values in this influence.This paper uses CFPS2010 and 2018 data for analysis,and draws the following conclusions:(1)Whether in 2010 or 2018,internet use will reduce the probability of rural youth choosing unemployed and agricultural employment,and increase the probability of choosing non-agricultural self-employment and employed employment.The difference is that in 2010,rural youth using the internet were more likely to choose employment as a non-farm employment method,while in 2018,they were more likely to choose self-employment;(2)In the robustness test,the paper uses the PSM to deal with the self-selection problem.After correcting the self-selection bias,the results still show that the internet can improve the probability of rural youth choosing non-agricultural employment.Then the sample was modified by changing the age range of rural youth,and the regression conclusion was verified again;(3)Heterogeneity analysis shows that the influence of internet on males and low education level rural youth is greater;(4)According to the stepwise regression method,this study analyzes the mediating effect of professional values.The results show that the Internet has significant influence on four different types of professional values,and the significance level of the influence in 2010 is higher than that in 2018.After controlling the intermediary variable professional values,the influence of internet on the employment choice of rural youth is still significant,but the marginal effect result is significantly lower than the baseline regression result,which proves the existence of mediating effect of professional values.Based on the above research conclusions,this paper gives corresponding suggestions.The government should continue to increase the the development of the internet in rural areas,better play the positive role of the internet in promoting diversified employment of rural residents,and at the same time do a good job of ideological guidance and network environment supervision;enterprises should adopt multi-channel recruitment methods to strengthen information publicity;On the other hand,young people should make proper use of the internet,strengthen the study of their own professional skills,and set up correct professional values to fully realize the value of life.