The Research On The Development Status And Countermeasures Of Youth Ice And Snow Sports Training Market In Hubei Shenlongjia

With the upcoming 2022 Winter Olympic Games,China needs to accelerate the pace of the goal of "300 million people on ice and snow".If we want to achieve this goal and build China into a powerful country of ice and snow in the world,the most important thing is to grasp the biggest plate of youth ice and snow sports.In recent years,the sports industry has changed with each passing day,and the sports training market is springing up like bamboo shoots after a spring rain.However,the training market of ice and snow sports is still in the primary stage of development.Developing the training market of ice and snow sports for teenagers can not only accelerate the goal of "300 million people on ice and snow" proposed by the country.It can provide China with a steady stream of reserve talents for ice and snow sports in international ice and snow sports events,and make China shine brilliantly on the international stage of ice and snow sports,and gradually become a powerful country in ice and snow sports.Northern ice and snow sports in our country are gradually to the standardized development road,but in the central region,is also very good research and exploration,this paper for the central region of our country,has a unique ice and snow resources advantage of the dragon forest region of teenagers study on the status quo of ice and snow sports training market.In this paper,through the field test method,questionnaire survey and a series of research methods,has carried on the visit to dragon rack area detection,and to the dragon frame international ski resort of third party independent ski ski ski instructor in the training institutions,training institutions management students parents,ski,ski training institutions training institutions students conducted a questionnaire survey.Mainly through the questionnaire to its training institutions,training objectives,training system,content construction,teaching methods of training coaches team construction and coaches grade evaluation system and other aspects were understood.Through the questionnaire study,it can be found that there are still a lot of problems in Shenlongjia youth ice and snow sports training market: 1.There is a lack of training products.In the whole ski training institution,its training business is quite single,and there is no business expansion integrating with other industries,so the market continuation is small.2.Lack of talents in training institutions and incomplete training and teaching system.Coach training talents is the main component,a ski training institutions,however,due to the arrival of winter coaches team in short supply,so the agency for the company in a great discount coach on the selection,that will affect the training education of teenagers,which leads to the market can only make a one-time deal,unable to achieve the sustainable development.And the management of many non-professional people,the company in the development of the lack of experience.3.Lack of service quality in the training market and unreasonable grouping of students.For trainers,market service quality good teaching training system can allow them to quickly find accurate positioning,and enter into the study of the stratification,however at many institutions in the teaching system not only have no developed their own good training system,but also to refer to foreign training system is omitted,even most of the time,In the absence of the training system outline,coaches always rely on their training experience to conduct course training,which will also affect the sustainable development of the training market.4.The training team of coaches is not stable,and the government does not provide enough guarantee.Ski instructors generally participate in training in winter,and one season of ski training cannot guarantee the basic security of coaches.Therefore,the team of ski instructors is quite unstable,and many institutions fail to achieve four-season operation and retain training coaches.Suggestions for the problems: 1.Upgrade the products in the ice and snow sports training market to strengthen the adhesive degree of students.After the product upgrade,the trainees have the adhesive degree for the training institution,the market can achieve sustainable development.2.Upgrade the teaching system of the snow and ice sports training market to improve the student conversion rate.The training system is based on foreign or domestic development of advanced regions for reference,to develop a favorable training system for their own,so as to transfer the students of different skiing levels to a higher level,to achieve the transformation of beginners and experience tourists to intermediate skiers.3.Upgrade snow and ice sports training services to optimize training experience.The service level should be improved so that consumers can feel the consumption value,thus accumulating public praise,so that the market can develop.4.Enhance the richness of the snow and ice sports training industry and activate the driving force of market development.The industry should be rich and diversified,and the mode of "ice and snow + Internet" can be used to improve the market activity.5.Improve the construction of snow and ice sports culture,and publicize and promote the snow and ice sports market.Through the establishment of the snow and ice culture of Shenlongjia,so as to better promote the snow and ice sports training market.6.Enhance government support for ice and snow sports,and guarantee the construction of excellent talents in ice and snow sports.The development of the ice and snow sports market should get the participation and support of the government and drive the whole people to join the ice and snow craze.