| With the rapid economic development,more and more college students graduate each year in our country,and society’s requirements for talents are constantly improving,and school education cannot fully meet the educational needs of students.In order to improve their overall quality,many college students hope to use the Participate in training outside the school to improve yourself.This research is based on the theory of consumer behavior;the theory of supply and demand in the education market;and Marx’s theory of all-round development of human beings.Four universities in City H are the subjects of the survey.They are based on interest needs;knowledge needs;employment needs;The current situation of participation in off-campus training needs was investigated and analyzed.According to the supply-side problems reflected by their needs,it is found that college students are more utilitarian in participating in off-campus training.Most of the education supply is not for interest,but for examinations,which is not in line with the educational purpose of our country;income gaps will cause off-campus The unbalanced distribution of education supply resources for training ultimately leads to the unfairness of education at the higher education stage;the price of off-campus training supply is too high,but the demand for education is unbearable;college students lack correct guidance in the process of educational consumption of off-campus training.Absence of school consumption education supply.At the same time,further investigate the influencing factors of demand,from the lack of understanding of one’s own major from personal factors,blind and conformity off-campus training activities;the increase of social pressure from social factors,the improvement of the quality of talent requirements,and the higher education in society Supply has a certain degree of lag,and it is difficult to fully meet the educational needs of students;the increase of personal education consumption willingness due to economic factors and the increase of family education consumption payment ability explain the influencing factors of demand.By analyzing the supply problems reflected by the needs of college students’ off-campus training,combining the influencing factors of demand,responding to the call of the central government,starting from the perspective of structural reforms on the education supply side,from the government level,it is recommended that the government purchase some education services and then distribute education consumption to specific groups of people.Vouchers meet the needs of education.At the same time,special regulations must be introduced to standardize the out-of-school training market for college students,purify the training market,and improve the quality of education;guide the establishment of industry self-discipline associations,both internally and externally;suggest from the school level to strengthen student education Consumption guidance,help students choose off-campus training institutions and types,use existing resources,reform curriculum settings,increase the proportion of elective courses and credit settings,meet the educational needs of college students,strengthen the school’s campus culture construction,and create a good learning atmosphere;help students Correctly choose an off-campus training institution;at the personal level,it is recommended to establish a correct education consumption concept,make a reasonable plan according to oneself,and choose to participate in off-campus training based on rationality and sensibility. |