| In the context of globalization,the competition among countries is no longer limited to the fields of economy,science and technology,but reflected in the competition of comprehensive strength with soft power as the core,such as culture and education.The internationalization of education has become a microcosm and booster of globalization.With the diversified needs of society and individuals,the form and content of international schools are increasingly diversified.Maple Leaf education group is a representative member of the international education industry.Since its establishment,it has been a representative of China’s international schools.With the increasing development of education diversification,maple leaf international school is also facing fierce competition,the market is expanding,but the increase of schools entering international education is larger.Meanwhile,the internal part meets quick growth,leading to financial losses,teaching quality decline and other problems.Maple Leaf International School is facing both internal and external challenges.This dissertation takes maple leaf school as the research object,analyzes its development environment,diagnose the problems in its development and management mode,and puts forward specific suggestions for the the future competitive strategy on the basis of relevant theories.So as to provide practical guidance for the healthy and sustainable development of maple leaf school,and provide experience for the same type of enterprises.Based on the theories of enterprise competitiveness,core competitiveness and enterprise management mode,this dissertation expounds the factors that affect the competitiveness of international schools in combination with the external environment of international schools.Then it analyzes the external environment and internal environment of maple leaf international school,and obtains the core competitiveness of maple leaf international school.Based on the theory of strategic management,this paper puts forward some new ideas for the competitive strategy of maple leaf international school.The competition strategy of maple leaf international school is designed from four aspects: strategy formulation,strategy selection,strategy implementation and strategy guarantee,which provides a detailed scheme for the development of maple leaf school.This study is helpful to the improvement of maple leaf international’s development strategy,so as to better enhance its competitiveness in the context of diversified education.At the same time,this study can also provide some reference for other international schools in competitive strategy. |
