| With the development of economy and the improvement of people’s living standards,people’s demand for leisure and fitness is increasing.The supply of public sports services can not meet people’s demand,and the problem of supply efficiency still exists.Smart sports can improve the supply efficiency of public sports services,revitalize the existing resources,and provide more convenient and high-quality sports services for the public.From the perspective of supply side reform,this paper explores the smart sports service of adult fitness in Yinchuan national fitness,which can effectively balance the supply and demand of public sports service,improve the efficiency of public sports supply,increase the number of Yinchuan national fitness sports population,and provide a more convenient fitness path for the public.In this paper,Yinchuan City adult fitness smart sports services as the research object,using literature,expert interviews,field surveys,questionnaires,mathematical statistics,from the perspective of supply side and demand side of Yinchuan City adult fitness smart sports services status and public demand for intelligence,This paper explores the supply of adult fitness in Yinchuan smart sports service,and puts forward the optimization strategy of adult fitness in Yinchuan smart sports service.The results show that:(1)In the aspect of overall planning:at present,there is only the overall goal plan,and no clear standards and norms of smart sports construction have been issued.At the same time,the funds for the construction of intelligent sports public services are limited,and the relevant policy support needs to be strengthened,resulting in a slowdown in the pace of intelligent construction of sports public services.(2)In terms of public service guarantee of smart Sports:the service guarantee system needs to be further improved,and there is a lack of corresponding evaluation standards,safety guarantee,operation management,supervision and feedback mechanism,resulting in insufficient guarantee of national fitness service of smart sports construction,poor public participation,unilateral supply by the government,and lack of consideration of the needs of the public.(3)In terms of the construction of smart sports infrastructure:the intensity of smart transformation of sports service infrastructure is insufficient,fewer stadiums can provide smart services,only three venues support online booking,part of the fitness path is smart,but the utilization rate is not high,and the sports information platform has only been built for one period,but it has not yet been officially put into operation.(4)In the aspect of Information Integration of Digital platform:the information resources integration ability of smart sports service platform is insufficient,the existing information resources can not be effectively integrated,the public access to information is blocked,resulting in idle resources and low utilization rate.The supply service is out of line with the public fitness demand,and the service scope is narrow.(5)Online events and activities Organization:lack of richness in the form of sports organization,online sports activities to fitness Qigong,square dance in the majority,ignoring the needs of some adults.(6)In terms of smart sports talent resources:there is a shortage of smart sports talent resources,and fewer people can provide smart sports services.In view of the above problems,using the internal and external matrix analysis method in mathematical statistics method,it is concluded that the optimization strategy of Yinchuan smart sports service national fitness should be studied by seizing the opportunity,dealing with threats,maintaining advantages and making up for disadvantages.The specific strategies are as follows:(1)Establish standards and norms of smart sports public service and strengthen supervision.(2)Improve the financial support for smart sports construction.(3)Change the "top-down"traditional sports service mode to solve the imbalance between supply and demand.(4)Based on the existing sports information platform and resources,optimize and integrate resources.(5)To cultivate intelligent sports talents who serve the national fitness.(6)Strengthen the management and operation of smart sports facilities.(7)Speed up the intelligent transformation of sports facilities and improve the utilization rate. |
