| In 2014,General Secretary Xi Jinping pointed out at the Symposium on literature and Art:"Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation,an important source of the core values of socialism,and a solid foundation for us to gain a foothold in the world culture." Red culture is an important part of the excellent culture of the Chinese nation.As a special form of expression,red books have become the carrier of Ideological and political education in many colleges and universities because of their "red" characteristics.In order to ensure the leading position of Marxism in China,it is important to colleges and educate college students’ideology and universities to guide.Therefore,red book reading,as one of the effective means of education.Undoubtedly,it is also an important target for ideological and political educators’research.This paper is mainly divided into six parts,to investigate and think about the current situation of College Students’ Red Book Reading in Jiangxi Province.The first part:foreword.Clarify the research background,research significance,research status,innovation and other contents of this paper,and emphatically expounds the literature accumulation and theoretical support of the research on the ideological and political education function of red books reading under the background of more and more attention to ideological and political education in the new era.The second part:Define the core concepts.It mainly includes the definition of the concept of red books and the concept of red books reading,focusing on the ideological and political education functions of red books reading.Pave the way for the following discussion.The third part:the investigation and analysis of the current situation of "Red Book Reading" in the ideological and political education of college students in Jiangxi Province.This paper analyzes the data and in-depth interview of the questionnaire,combs the cognitive status quo,attitude status quo,behavior status quo of College Students’ Red Book Reading in Jiangxi Province,and the views of college students in Jiangxi Province on promoting red book reading,and finds that there are problems in the ideological and political education of College Students’ red book reading in Jiangxi Province.The fourth part:analyze the causes of problems in the ideological and political education of red books for college students in Jiangxi Province.After learning about the real problems of reading red books among college students in Jiangxi Province,I decided to use the 5W model proposed by Laswell,the paper analyzes the main body of communication:Ideological and political educators,the content of communication:red books,the media:red book reading,the object of communication:college students in Jiangxi Province,the effect of communication:the process of Ideological and political education.A comprehensive and systematic analysis of problems in five aspects will lay the foundation for how to effectively use the advantages of the red book reading ideological and political education function.The fifth part:Research on the optimization countermeasures of red book reading to play the function of ideological and political education.It is mainly based on the problems that arise and their causes to find corresponding solutions,to promote the red book reading to effectively play the function of ideological and political education,and truly affect the group of college students.Including enhancing the constructiveness of communication subject,creating a new value leading highland;enhancing the initiative of communication object,forming a new habit of subjective learning;enhancing the richness of media,realizing a new form of ideological and political education;enhancing the timeliness of communication content,giving new connotation to red books;improving the quality of communication Enhance the feedback of communication effect and stimulate new experience of emotional resonance.The sixth part:the conclusion summarizes the basic ideas of the full text,points out the shortcomings of this study and the direction of improvement in the future. |