| Under the background of high-speed railway era,Yanbian opened the Changhui High-speed Railway in September 2015,which has improved the traffic in Yanbian and promoted the development of sports tourism in Yanbian.This research takes Yanbian sports tourism as the research object.The research methods are literature method,interview method,SWOT analysis method,questionnaire survey method and mathematical statistics method.This study analysis the high iron age under the background of the current situation of the development of sports tourism of Yanbian,Yanbian tourism bureau,sports bureau of Yanbian leadership interview experts and scholars,sports tourism,of Yanbian sports tourism strengths,weaknesses,opportunities and challenges,analysis of Yanbian sports tourism development status and influencing factors of tourist market,finally puts forward some countermeasures for sports tourism development of Yanbian,promote the development of sports tourism in Yanbian.There are few sports materials in China that take the era of high-speed rail as the research background.This study takes the era of high-speed rail as the background to enrich the academic research on sports tourism in Yanbian and China,and provide theoretical reference for the research on sports tourism in the era of high-speed rail in the future.This study is conducive to the development and practice of sports tourism in Yanbian and other regions,complies with the development trend of the country,the region and the society,combines the problems in theory and reality,and starts from an academic perspective,which has academic value,application value and practical guiding significance.Research Conclusions:1.The era of high-speed railway promotes the development of Yanbian’s tourism industry and sports tourism.After the opening of high-speed railway,Yanbian’s sports tourism activities continue to increase,and the number of sports tourists in Yanbian increases significantly.2.In the era of high-speed rail,Yanbian sports tourism has advantages such as superior ecological environment,strong Korean cultural atmosphere,etc.,while it lacks professional sports tourism talents and other disadvantages.With the 2022 Winter Olympic Games bid,the opening of the Changhui high-speed railway and other opportunities,it is facing challenges such as competition from neighboring provinces and regions.3.Holiday is the high iron age Yanbian popular sports tourists travel time,Yanbian sports tourists’ frequency is once a year more,each time to participate in sports tourism has the greatest number more than thirty days,Yanbian sports tourists prefer to go to mountain climbing,skiing,and Korean ethnic group traditional sports project,that for a long journey in six hours,best travel to take the high-speed rail transportation.4.Demographic variables of sports tourists in yanbian sports tourism satisfaction difference analysis,women sports tourist satisfaction than men,sports tourists of different ages in Yanbian sports tourism project quality,facility environment,personnel service three dimensions have significant differences,Jilin Yanbian sports tourist satisfaction and abroad are lower than in Jilin province,The sports tourists with different educational backgrounds have no difference in the degree of satisfaction of Yanbian sports tourism,the higher the monthly income,the lower the degree of satisfaction of Yanbian sports tourism,and the sports tourists with an annual expenditure of more than 10,000 yuan have the lowest degree of satisfaction of Yanbian sports tourism. |
