| As an emerging industry,green industry and sunrise industry,sports tourism gradually favored by the public because of the emphasis on participation and experience which characterized for relax,physical fitness,entertainment,stimulation,etc.Our country have rich sports tourism resources,with the rapid development of sports tourism,more and more sports tourism projects have been developed and gradually into the people's vision.In the face of the development trend of the sports tourism in China,combining with local human geography environment and the advantage of sports tourism resources,it worth to think about things that how to realize the sustainable development of sports tourism.Take Shennongjia region as the research object,by means of the research methods of literature,field observation,interview,mathematical statistics,SWOT analysis method and other research methods,discussing and analyze the development of sports tourism project research in Shennongjia region.By means of analyzing the Shennongjia sports tourism development of advantages(S),weaknesses(W),opportunities(O)and threats(T),and other factors,to draw a conclusion that Shennongjia sports tourism has certain on the advantages and disadvantages:(1)Firstly,on the edge,the development of the premise that is superior ecological environment and rich sports tourism resources;Secondly,it is an important factor in the development of sports tourism of shennongjia on the basis of Marketing diversification and multiple channel and improved transportation.Thirdly,brand effect emerged preliminary and had a quality project with a certain quantity and scale,and the legend such as "shen nong and the savage" to make more people know the Shennongjia,one of the winter skiing project keeps attracting Both tourists.(2)Firstly,at the disadvantage,market size is smaller and the product homogeneity makes it less competitive;The second is that tourist attractions lines are too long and dispersed,making it easier for tourists to feel tired and to reduce their love.Thirdly,tourist facilities cannot keep pace with development and the lack of professional sports talents that have caused the deficiency to develop sports tourism.(3)On the opportunities,the current "travel + sports" obtained more attention and development,"travel + skiing" even become one of the characteristic sports tourism product of Shennongjia,becoming a new bright spot of tourism development..(4)On the threat,natural disasters andthe competition of he market of adjacent sports tourism projects inside and outside the province that have had a certain effect on the development of the Shennongjia sports tourism.Based on SWOT analysis,we put forward the sustainable development of sports tourism in Shennongjia:(1)combined advantages with opportunities,grasp the concept of whole domain on development,enhance the public praise of tourist experience on marketing,meanwhile magnify the special feature of ski project;(2)combined disadvantages with opportunities,improve the related equipment of tourism and develop better products of sports tourism;(3)combined advantages with threats,drawing on the advantage of resource,put more effort on the important regions of the four sports tourism,and establish six big structure of tourism;(4)combined disadvantages with threats,propaganda properly on the division of market,focus on the primal,optimize the design of route of sports tourism,strength the cultivation of professional sports talents. |
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