Research On The Development Strategy Of ZG Education Group

ZG Education Group is one of the earliest private enterprises engaged in vocational employment training in China.It has accumulated a deep influence in the industry and its service scope covers the whole country.The main business spans three major sectors:training for recruitment examination,improvement of education background and vocational training,providing comprehensive vocational employment training services in more than 100 categories.The company operates in more than 1,300 directly-operated outlets across the country,covering more than 300 prefecture-level cities,and is expanding to various counties and universities.Up to now,China’s vocational education market has basically formed a duopoly competition pattern,that is,the competition between ZG Education Group and Huatu Education is the mainstream of the market,and the market is full of other small and medium-sized institutions.ZG Education Group has been one of the largest education and training companies in China for many years.In 2019,its online training business also broke through the 1 billion yuan mark for the first time,achieving revenue of 1.036 billion yuan,an increase of 133.50%year-on-year,ranking first in the country.This article takes the development strategy of ZG Education Group as the research object,using comparative research methods,literature research methods,interview investigation methods and other methods to carry out research.In the research process,with the help of multiple analysis tools.Use the PEST model to analyze the external environment of ZG Education Group;Use Porter’s five forces model analysis of the competitive situation of vocational education market.Use SWOT analysis method and BCG matrix to analyze ZG Education Group’s strategic situation and business portfolio,and conduct detailed research on existing businesses to arrive at a suitable strategic combination.This article combines the current status of corporate operations and corporate strength,and suggests that the group adopt a growth strategy.First,through the company’s own strength,expand its business scope,tilt corporate resources,make efforts to recruit teachers,improve the competitiveness of teaching and recruitment modules,and occupy more market shares;enter other education industries to seize the market with resource advantages,grow rapidly,or new Point of profit growth.Secondly,it sorts out the existing business:implements large-scale education,and takes advantage of the irreplaceable advantages of offline education;keeps up with the trend of the times,vigorously develops the online market,improves the online school platform,deepens the dual-teacher teaching,etc.,and pursues the common development of online and offline.In addition,we need to pay attention to the quality of teaching and improve the teaching level of teachers.We should not simply pursue performance,but should set up classes under the premise of ensuring the quality of teaching.In order to ensure the smooth implementation of the strategic steps,this article proposes strategic safeguards from all directions of the company,suggesting that the group optimize the organizational structure and continue to implement the business department system;focus on talent training,and continue to provide fresh blood for the company’s development;optimize the human resource management system,Expand the company’s ranks,improve the performance appraisal system,etc.The significance of the research in this article is to sort out and analyze the current situation of China’s vocational education market,analyze and study the development direction of the vocational education market,and provide a reference for the development of private education enterprises.The second is a detailed analysis of the current operating status of ZG Education Group,a careful analysis of the current state of the public examination market,an evaluation and analysis of the company’s existing business,and suggestions for the company’s later development and operation.