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The Research On The Development Strategy Of Baoding Cambridge Education Group

Posted on:2018-08-29Degree:MasterType:Thesis
Country:ChinaCandidate:K ZhangFull Text:PDF
GTID:2347330539985608Subject:Business administration
Abstract/Summary:PDF Full Text Request
National prosperity,in education;Education development is about people's livelihood.Historically,education problem has always been about every family's priority,at present,education profoundly affects the realization of the revival of the Chinese nation and the Chinese dream.To xi jinping as the core of the CPC central committee general secretary collective leadership attaches great importance to the education reform;On November 15,2012,xi jinping,general secretary of the office at the start of the meeting with the Chinese and foreign press,talked about the political aim,pay attention to is the first task of education: "our people love life,looking forward to have a better education and more satisfied,more stable work income...hope the children can grow up better,work better,live a better life.People's yearning for a better life,is our goal." The past five years,the party central committee and the state council has the priority to the development of education reform in the important strategic position,actively promote the development of private education.The central committee of the communist party of China in the process of promoting comprehensively deepen reform,comprehensively deepen are put forward for education career,comprehensive reform of the new requirements,therefore,private capital into the education domain continuously,perfect the system of education market in China.As China's demographic dividend attenuation,fully implementing let go two foetuses policy and parents for a long time a continuation of the thought of "win at the starting line",preschool education institutions in the service consciousness,and make teaching quality,the quality of the optimized improvement.The harsh competition promotes the management idea of preschool education institutions change quickly,causing rapid expansion in early childhood education market,education resource integration,therefore,education organization's strategic management is very important.In this paper,based on relevant strategic management theory,from the social environment,policy environment,economic environment and industry competition environment and so on the external environment of baoding Cambridge education group detailed combing;At the same time the management status,organizational structure,human resources,such as internal status,a detailed summary analyzes the baoding at Cambridge education group faces various problems and challenges.Then USES SWOT and QSPM matrix quantitative analysis,formulate long-term group's development strategy,and puts up several methods for extending industrial chain resources integration,build brand more pluralistic service system,absorbing composite talents three-dimensional security means,refinement of preschool education market marketing strategy a series of measures and the protection method.
Keywords/Search Tags:Strategic management, Early childhood education, market competition
PDF Full Text Request
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