With the progress of science and technology in recent years,people unconsciously step into the era of mobile Internet.Various forms of mobile phone apps with different uses have greatly changed our daily life and become an indispensable part of people’s daily life.As an outstanding representative of sports app,“All Football” app has become a necessary football software in the mobile phones of football fans,and the download volume is the first of the same type of app.As a football app,in the past six years,the research focus of this paper is to know what kind of development strategy is used to defeat the opponent and occupy the market,what are the advantages and problems of its development strategy,what development strategy should be taken to deal with the future opportunities and challenges,and what kind of inspiration it has for other sports apps.The paper can be divided into four parts:The first part mainly describes the research background,research purpose,research significance and research methods of the article.This paper uses the methods of literature,case analysis and data analysis as research methods,and uses accurate data to summarize the common features of the existing development strategies of “All Football” app,so as to find out the advantages and disadvantages of its development and provide data support for this paper.And from the development strategy rather than the current popular communication point of view,with a certain degree of innovation.The second part starts with the relationship and development status of app,sports app and “All Football” app,from the outside to the inside,step by step,combing the current research results and research status of sports app,and further understanding the relevant development strategies of “All Football”through specific data according to the development process of “All Football”app,the three angles of users and needs,which is the following article The specific analysis of the bedding.The third part is the main body of this paper.It analyzes the advantages and problems of the development strategy of “All Football”app from the content perspective,communication perspective and business perspective.It analyzes the content strategy advantages of “All Football”app at present,including six aspects: fresh interface,reasonable layout,communication strategy advantages: including active promotion,Guide Download,etc On the one hand,the advantages of business strategy include four aspects: advertising and profits;on the other hand,it analyzes the content strategy of the current “All Football”app: serious plagiarism and low originality;on the other hand,it also analyzes the communication strategy: insufficient channels and single forms;on the other hand,it includes three aspects: intensive advertising and offensive,which are more detailed The advantages and problems of the current development strategy of “All Football” app are described.The fourth part mainly looks forward to the future developing trend of "All Football" app.Firstly,it analyzes the development of "All Football" app objectively from the two aspects of opportunities and challenges.Then it puts forward the author’s personal opinions from the three aspects of content,communication and business.Finally,it extends the enlightenment to the development of other sports apps and draws the corresponding conclusions. |