Study On The Moral Education Function Of Campus Culture In The New Media Era

Campus culture is not only a social subculture,but also the soul and core of a college.Every college has its own campus culture.Along the way with the construction and development of colleges and universities,campus culture contains the characteristic genes of colleges and universities,accumulates the rich historical background of colleges and universities,is the spiritual value universally recognized by all members of colleges and universities,and undertakes the important moral education function.The continuous development of information technology has given birth to all kinds of new media,which have the advantages of immediacy,interactivity and individuation in information transmission.Under the background of the continuous development of new media,enormous changes have taken place in the environment,carriers and ways in which campus culture plays its moral education function.New media not only brings opportunities for the moral education function of campus culture,but also makes it face challenges.Therefore,it is very important to start from the reality,based on the impact of new media on the moral education function of college campus culture,analyze the reasons behind the characteristics of new media technology,and explore the feasible measures to strengthen the moral education function of campus culture under the new media environment.This paper takes “ the necessity of strengthening the moral education function of university campus culture in the new media era--the moral education function and characteristics of university campus culture in the new media era--the opportunities and challenges brought by the new media--the analysis of the reasons--the solution measures” as the main line of logic.The first chapter mainly discusses the concept and necessity of the function of moral education of college campus culture in the new media era.This chapter expounds the concept of new media and campus culture based on related literature,and analyzes the necessity of promoting the development of advanced socialist culture,completing the fundamental task of cultivating morality,the socialization development of moral education in colleges,and the interactive development of campus culture and moral training in colleges.The second chapter mainly discusses the moral education function and characteristics of campus culturein the new media era.The function of moral education is mainly summarized as the function of value shaping,the function of behavior norm and the function of recessive penetration.The third chapter discusses the empirical analysis of the influence of new media on the moral education function of college campus culture,mainly analyzes the opportunities and challenges faced by college campus culture in the context of new media,as well as the reasons behind.The fourth chapter discusses the basic idea of exerting the function of moral education of campus culture in the new media era.On the basis of Marx’s theory of human nature and Dewey’s theory of moral education,this paper proposes corresponding solutions to the problems existing in the development and innovation of campus culture and the function of moral education in the new media era.