A Study Of The Consumption Outlook Of College Students Under The Commodity Fetishism

Commodity fetishism occupies an important position in Marx’s "das kapital",the theory runs through the whole system,the "das kapital" commodity materialistic exists in based on private ownership of the commodity economy,the love of a commodity for consumer goods produced worship of mental state,people are content with the content of social relations relations.As a rapidly rising new consumer group,college students are an important part of the commodity consumption society.College students have active thoughts,strong receptivity and broad vision.However,college students lack of rich social experience and are easily influenced by commodity fetism.They have some unreasonable consumption behaviors.This paper mainly studied the commodity fetishism of Marx and the commodity fetishism of socialist market economy,investigated the current situation of college students’ consumption under the influence of commodity fetishism,and analyzed the questionnaire design and the basic situation,so as to compare the changes of college students’ consumption view and its consumption consequences under the influence of commodity fetishism.Combined with the research results,this paper analyzes the reasons for the formation of college students’ consumption view from the aspects of market law and the influence of commodity fetishism on college students’ consumption view.According to the problems of college students’ excessive consumption,blind consumption and competitive consumption,this paper puts forward the corresponding countermeasures from the aspects of market supervision,school ideological and political education and college students themselves,and guides college students to establish a healthy and reasonable consumption view.