The Study Of Social Interaction In We Chat Red Packet ——Based On The Instrumentality And Emotionality Of "Guanxi"

As the fusion of modern technology and traditional custom,We Chat Red Packet becomes the product from the collision of virtual and reality life,and it is now constantly coming into people’s daily life.From the way of Chinese culture,we could use a way which is way closer to the Chinese life style to understand the behavior of Red Packet communication of Chinese.The culture of “guanxi”strongly affect the communication of Chinese,and its instrumentality and emotionality are the standard of social interaction for Chinese.Therefor,this study starts from the culture of “guanxi” in China,and use its instrumentality and emotionality as the research framework,in order to see the influence of We Chat Red Packet’s communication activities to people’s social interaction.In this way,we can further discuss its influence to people’s real relationship.In order to know the answer above,this study mainly use depth interviews,case study,network ethnography,and with the questionnaire survey as the supplement.There are 30 objects of study,between January 2019 to February2020,are used different combinations of methods for each type of relationship.The study find that We Chat Red Packet can be the tie to reunite family and relative’s relationship.They would have the same feeling through the scene community when they play the Red Packet game.The expression of kindness and filial piety in ancient China are now regard bi-directional love as more important.But the power and the hierarchy in the family are still there,show up by the amount of money,which is affected by the economic capability,the position in the family hierarchy and the importance of the family,in an implicit way.There are three types of relationships in the workplace,includes supervisor-subordinate relations,colleague relation and business relation.The one-way Red Packet communication,from the supervisor to the subordinate,shows the hierarchical distribution of the capital and the supervisor can also gain the power and the popularity through this.According to the ratio of the properties of “guanxi”,contract oriented relationship,emotion oriented relationship and instrument oriented relationship appears in the colleague relationship.Different relationship brings different exchange behaviour and the change in “guanxi” when they ask for help.For the business partner,Red Packet can means face and brotherhood.It can also quicken people to know each other to increase bridging social capital.But it is not obvious for the strong ties to promote their feeling.For the couples,females are more keen on the Red Packet than males.It shows that they are weak,emotional and reliant,waiting for the males to take care.The way they submit themselves to the rule of males aggravate the masculinist.For friends,Red Packet communication can promote their feeling but it is not a necessary way.Nowadays,people can interact with each other everywhere at anytime,but they also become cold and superficial,bring the gap of emotional communication.The appearance of We Chat Red Packet just meet this need,for its blessing meaning and funny game help people close to each other naturally and quickly.Last but not least,we think the excessive We Chat Red Packet communication may lead to individualism,consumerism and money worship,we should use it more properly and express our feeling in the reality more often.