Service Strategy Of Laboratory Equipment Department In Colleges And Universities

In the process of training practical talents for the society,the most important core strength and resources of comprehensive universities are high-quality teachers and teaching and research platforms with advanced equipment.In recent years,with the rapid development of economy,the funds and projects of scientific research in colleges and universities are increasing significantly,which is followed by the large demand of colleges and teachers for purchasing new equipment.As an indispensable part of the daily management of colleges and universities,the laboratory and equipment management department plays a connecting role in the purchase and daily management of teaching and research equipment and low value consumables.With the arrival of service economy,colleges and universities,as a typical non-profit organization,should also enter the era of social marketing.The internal market management concept and the marketing strategy of non-profit organizations have obvious practical significance for the traditional management and service organizations in colleges and universities.Firstly,this paper conducts literature research,and makes clear that the relevant concepts and theories such as internal market,non-profit organization,service marketing,SERVQUAL model,etc.adopted in this paper can be applied to this study.Secondly,from the perspective of internal market,based on the correlation between service quality and marketing strategy of laboratory and equipment related affairs,the corresponding analysis framework is constructed.Then,based on the SERVQUAL scale,a questionnaire was designed to collect data from the teachers and students of the University.The collected data were analyzed from the aspects of sample descriptive analysis,data reliability analysis,data validity analysis and service quality analysis,so as to find the shortcomings of marketing strategy at the current work of the specific research goal of the public comprehensive university.Finally,it analyzesthe five dimensions of the questionnaire one by one and puts forward the corresponding countermeasures to improve the service quality of the department.Based on the results of data analysis,this paper puts forward the following five targeted suggestions: first of all,transform and promote service-oriented management mechanism;secondly,innovate and establish information-based service system;thirdly,cultivate supporting talents;the fourth suggestion is strengthen scientific sharing and construction with other departments and colleges;finally,cultivate practical service concept.The research of this paper can also promote the concept of internal market and service strategy in the research and application of colleges and universities is no longer limited to human resources and libraries,which provides a new perspective for the research of service quality evaluation of laboratory management and equipment related affairs.