| In recent years,General Secretary Xi has given important instructions to the development of Chinese football,and the revival of Chinese football has become the expectation of the whole country.Since Hangzhou first proposed the construction of characteristic towns in 2014,the characteristic towns has become China’s successful exploration and practice in a new historical period and a new development stage.In 2017,after the State Sports Administration launched the construction of a sports and leisure town,a football town was born.This research adopts research methods such as literature method,interview method,questionnaire survey method,field test method and mathematical statistics method.Through the research on the construction and development model of Dingnan football town in Ganzhou under the integration of sports industry to find good ways and suggestions for other local governments when building characteristic towns supported by the sports industry.Through the research,it is found that the football town of Dingnan in Ganzhou under the integrated development of the sports industry currently has the following problems: weak reception and follow-up service capabilities;fewer events held;insufficient propaganda of sports culture;attracting insufficient foreign investment;lack of excavation of characteristic agricultural tourism products and online means such as the Internet.In view of the above problems,on the premise of the integrated development of the sports industry,the following countermeasures are proposed: perfect infrastructure and supporting services;actively create high-quality football tournament IP;strengthen sports culture propaganda;give priority to the layout of the football industry and build a "football +" industry chain;strengthen the cultivation of tourism agricultural specialty products and apply new media to promote the integrated development of the sports industry. |
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