Research On Influencing Factors Of College Students’ Attitude And Entrepreneurial Attitude

In recent years,with the continuous expansion of colleges and universities,the employment pressure of domestic college students has increased,and the employment situation is grim.Governments at all levels from the central to local governments have issued relevant policies to ensure the smooth employment of college students.One of the most important is to encourage college graduates to start their own businesses.While entrepreneurship solves employment,new enterprises have increased significantly,and new technologies and new business models have injected new vitality into social and economic development.But on the whole,the current status of entrepreneurship among college students in my country is low entrepreneurial willingness,low participation in entrepreneurial activities,and low entrepreneurial success rate.The low willingness to start a business has become the primary obstacle to continuously pushing forward the entrepreneurial activities of college students in my country.Therefore,in order to improve the entrepreneurial willingness and entrepreneurial success rate of college students,it is necessary to study the influencing factors of entrepreneurial attitude and entrepreneurial willingness of college students.This paper studies the influencing factors of entrepreneurial attitudes and entrepreneurial willingness of college students in Jilin Province,and selects the students of the third and fourth senior colleges in Jilin Province as the research object.The reason for choosing these five colleges is that according to the 2019 Jilin Province University Synthesis In terms of strength ranking,the top five universities in Jilin Province are Jilin University,Northeast Normal University,Changchun University of Science and Technology,Yanbian University,and Northeast Electric Power University.Therefore,this article believes that the measurement of entrepreneurial attitude and entrepreneurial willingness of college students in the above five colleges and universities can reflect the overall entrepreneurial attitude and entrepreneurial willingness of college students in Jilin Province.Through the method of questionnaire survey,the status quo of entrepreneurial attitude and entrepreneurial willingness of college students in Jilin Province is analyzed.Overall,the entrepreneurial attitude and entrepreneurial willingness of college students in Jilin Province are weak.In order to further study the influencing factors of college students’ entrepreneurial attitude and entrepreneurial willingness.Based on relevant literature and research results at home and abroad,we selected variables related to entrepreneurial experience,entrepreneurial focus,individual traits,and entrepreneurial support environment.Based on the theory of planned behavior,we established a research model of university students’ entrepreneurial attitudes and entrepreneurial willingness factors and proposed hypotheses,using SPSS21.0 Statistical software performs statistical analysis,correlation analysis and regression analysis on the data to verify relevant assumptions.The research results are as follows:Entrepreneurship experience has a significant positive impact on college students’ entrepreneurial attitude and entrepreneurial willingness.Participation experience and practical experience have no significant positive impact on college students’ entrepreneurial attitude and entrepreneurial willingness.Understanding of entrepreneurial information has a significant positive impact on college students’ entrepreneurial attitude and entrepreneurial willingness.Self-efficacy has a significant positive effect on college students’ entrepreneurial attitude and entrepreneurial willingness.Risk taking has a significant positive effect on college students’ entrepreneurial willingness.Active personality has a significant positive effect on college students’ entrepreneurial attitude.Achievement needs have a significant positive impact on college students’ entrepreneurial attitude.Entrepreneurial resources have a significant positive impact on college students’entrepreneurial attitude and entrepreneurial willingness.Social support has a significant positive impact on college students’ entrepreneurial attitude and entrepreneurial willingness.Finally,discuss the research conclusions and give us enlightenment.This article puts forward specific countermeasures and suggestions on increasing entrepreneurship education,improving the comprehensive quality of college students,and optimizing the entrepreneurial environment.