The Study On Influencing Factors Of College Students’Entrepreneurial Propensity——An Empirical On Students In Henan Province College

The21st century is the era of the knowledge economy and globalization economy, and this era will undoubtedly become the entrepreneurial boost hand. More and more college students choose self-employment due to employment pressure. At the same time, in order to ease the employment pressure, the government also put forward the slogan of entrepreneurship to promote employment. With the accelerated process of modernization, the society also need more entrepreneurial ability of talent, but the proportion of college entrepreneurs in the group of entrepreneurs has been in a low level, which caused many scholars research on influencing factors of college students’ entrepreneurship. Especially, Henan is a populous province, the sharp increase in the number of graduates per year, has brought great pressure on employment to the society, more need to improve college students’ entrepreneurial tendencies in order to promote more and more college students choose their own businesses.The main purpose of this study is to identify the key factors affect entrepreneurial tendencies of college students, and explore the impact relations and degree of these factors on entrepreneurial tendencies, in order to seek to enhance entrepreneurship education targeted, more effective to improve college entrepreneurial propensity.In this paper, the author first makes the literature review about the present situation of the college students’entrepreneurship, entrepreneurial concepts and previous studies on factors of entrepreneurial intention of the college students, according to the characteristic of Henan Province environment, previous theoretical models and the special nature of college students, put forward the model of factors influence students entrepreneurial propensity, extracted from the personal background factors, personal traits, entrepreneurial attitude and entrepreneurial environment influencing factors, made detailed analysis of them and put forward the corresponding theoretical assumptions. Secondly, the questionnaire design and data collection in accordance with the model and the actual situation, put the students of some universities in Henan Province as the research object to carry on questionnaire survey, using the SPSS17.0software to test the reliability and validity of the questionnaire, sample descriptive statistics,related factors independent samples T-test and partial correlation analysis, verified the rationality of the questionnaire and the relationship between some factors and potential variables; using the AMOS17.0software to verify the proposed structural equation model The results show that college student’ personal background has significant positive effect on entrepreneurial attitude; there is a significant positive correlation between students’ personal traits and entrepreneurial attitude; the students’ entrepreneurial attitude has positive effect on entrepreneurial propensity; there is a significant positive correlation between entrepreneurial environment and the students’ entrepreneurial propensity.Finally, to cultivate the college students’ entrepreneurial qualities and improve the college students’ entrepreneurial propensity, the author puts forward some specific measures and suggestions to cultivating entrepreneurial traits, optimizing the entrepreneurial environment and improving the entrepreneurship education system.