Research On Marketing Strategy Of Tai’an M English Education Group

In recent years,under the influence of differentiated demand,China’s English training industry has gradually developed in the direction of brand competition.How to build an effective industry brand advantage and create an educational brand with industry influen ce through effective marketing and promotion strategy is An important issue of great concern to all private English education and training institutions.However,since many private English education and training institutions in China are mainly composed of talents in the field of education in terms of organizational construction,the management team of the institutions’ As a result,many private English education institutions lack marketing ideas and often face competitive shocks in the highly competitive market environment,while being in the very disadvantaged position.Thus,how to introduce advanced marketing ideas,identify problems in the marketing strategy of the organization,and actively improve and optimize effective strategies.Adopting a marketin g approach that better suits the needs of consumers to promote the educational services of the institution and expand the educational customer base is the private English education An important issue that must be studied and considered in depth by training institutions.This paper is based on the analysis of the current situation of the Tai’an M English Education Group,using PEST to analyze the macro environment and the competitive environment of the Tai’an M English Education Group.The analysis,make the correct marketing strategy based on marketing principles to improve,target market positioning,the establishment of service marketing system and other new type of Marketing Strategy.This paper can be divided into seven parts: the first part is the introduction,which introduces the background,purpose and significance of the research,and the research ideas,the Content and Methods.The second part elaborates on the concepts and theoretical foundations related to this research,which is the theoretical b asis for the subsequent research.The third part is the current marketing situation of Tai’an M English Education Group,including the introduction of Tai’an M English Education Group and the marketing strategy of Tai’an M English Education Group.The curr ent situation and the problems of Tai’an M English Education Group’s marketing strategy.The fourth part is the analysis of the marketing environment of Tai’an M English Education Group,describing and Analysis of the current state of the environment that Tyan M Education Group is currently facing.The fifth part is the optimization of Tai’an M English Education Group’s marketing strategy,based on the previous analysis,the further analysis of the target market selection and Positioning,optimize and desig n the marketing strategy plan of Tai’an M English Education Group in terms of product,price,channel and promotion.The sixth part puts forward suggestions and safeguards in terms of organizational security,resource security and cultural security,which will enable the program to play its role as a marketing strategy.should have utility.The seventh part is the conclusion of this paper.Through this study,it can help Tai’an M English Education Group to find out the problems in marketing strategy,better use of economics,applied theory of marketing,especially the theory of marketing mix to analyze the problem,so that the theory can guide practice,theory and practice,and point out a clear path for Tai’an M English Education Group’s marketing direction.