The Research On Internet Mode In Fitness Industry

In recent years,along with the continuous improvement of people’s living standard,more and more people pay attention to health management,especially to physical exercise to prevent disease.Fitness began to be popular because of the increase of the per capita income,people have more spare money on fitness consumption.on the other hand,western culture influence of the younger generation lead to more 80,90’s began to pay more attention to their body shape and choose to exercise in the gym.In the environment of industrial upgrading and policy support,as well as large demographic dividend,the sports fitness industry occupies the tuyere position of consumption upgrading.Based on all these good conditions,fitness industry have a ride of internet development trend.Together with the huge market size,capital market has quite interest on it.The main research content is internet development model on the fitness industry.First of all,to present the research content and the technical ideas outline,we adopt literature method,survey method,logic analysis and other research methods and combined with the purpose of this study and the research background.In addition,the related concepts of fitness entertainment and Internet fitness,for later analysis provides the concept of support;Secondly,from a policy of good constantly,the fitness industry is expected to gain support for a long time,the fitness industry market space of up to 140 billion yuan of above,the demographic dividend and health problems to promote the fitness of the rapid development of Internet,the development of the Internet information into fitness network platform provides the conditions for four aspects analyzes the macro environment of fitness industry,and the competition pattern and the development trend of fitness industry are analyzed;Then,start from the meaning and components of the Internet fitness,the Internet,then analyzes the fitness development opportunities and challenges of the Internet.Then,using the questionnaire survey way,Internet fitness industry in Shanghai from popularity,have investigated the factors influencing the,development advantages and obstacles of analysis;Based on the above analysis,this paper puts forward the step through the video data broadcast products,seek development by big data information system,through all kinds of fitness App applications take market,realize the combination of online trainer mode,with personalized body weight loss and reasonable diet guidance as the auxiliary,the use of the data of the intelligent hardware break through the bottleneck of Internet development mode in six aspects analyzes the fitness industry;Finally,from the marketing,training,experience mode,the establishment of large data,new,profitability and sustainable development and so on five aspects analyzes the reasonable application of Internet fitness model.Presently,the Internet fitness industry competition is very fierce,and constantly have new competitors come to the fitness industry,this paper looked into the fitness industry internet mode and reasonable usages of the Internet development,have certain reference value and guiding directions.At the same time,this also is an exploration and attempt of overall strategic development for Internet fitness.