Research On The Development Of Leke Fitness Under The Background Of "Internet"

With the rapid development of "Internet" economy,the promotion of national policy and the re-promotion of national fitness consciousness,as one of the important tuyere of new consumption,the field of sports fitness is ushered in a critical period of turning point in the industry.On the one hand,traditional gyms are accelerating metamorphosis,iteration and even extinction.On the other hand,the new gym is becoming a new battlefield of all kinds of capital chase.After five years of polishing,the new gym,represented by Le Ke Fitness,has caused great changes to the fitness industry,and the competition pattern of the second half of the fitness industry has been opened:1.As the leader of the new gym industry,the 1.music carving movement is connected with the data to optimize the cost structure and reduce the consumption threshold for domestic users to participate in the fitness movement.2.from the operating characteristics of the Leke Movement,Leke uses the rapid development of the Internet to integrate online and offline resources to create a user platform,24 h all-weather operation with intelligent supporting facilities to break the movement of users’ time and space constraints,using the Internet big data operation,streamline organizational management structure,liberate consumer and server pressure.3.From the advantages of the music carving movement.Based on the S2b2 c business model under the development of the Internet,the Leke Movement transforms and optimizes the offline service scene,distributes the offline traffic intelligently through the platform,creates a new retail ecological fitness circle,reconstructs the fitness industry,and combines the advantages of Internet technology with big data algorithm and Internet of things technology to break down the barriers of fitness industry and provide users with cost-effective scientific fitness services and scenes.4.from the analysis of the members,the operation APP the music carving movement is simple and easy to understand,the payment method is quick and convenient,and the pricing of cities all over the country with the main monthly card system is affected by the level of economic consumption and the location of venues.The member end "movement" page plate function is weak," discover " page social plate investment is insufficient.Expand partner recruit,build Le Ke College become the important foundation that Le Ke movement transforms "supply side" in the future.5.compared with other fitness clubs,the new gym start-up company is still favored by the capital,the participation of capital accelerated its online and offline layout upgrade,compared with other types of gym join-style high-speed expansion,Leke sports venues centralized development,location layout,timely adjustment of store expansion strategic planning in the overall benefits of better operational feedback.The traditional fitness industry urgently needs to carry on the structure upgrade and the operation mode transformation,should study the Le Ke fitness and so on new type fitness room on-line and off-line interworking cooperation means,unifies the Internet high-tech to carry on the intelligent upgrade to the store,implements the Internet thought delay...