Dislocation And Integration:Rural Development Under The Conflict Between Market And Government Choice ——Taking The Industrial Development Of T Village In Shandong Province As An Example

As a product of modern society,the Internet has penetrated into Chinese traditional rural society with an irresistible trend.Smart products such as mobile phone and network provide new channels for rural poverty alleviation and prosperity.Under the integration of digital economy and rural society,the development of rural e-commerce is a feasible path for Rural Revitalization and common prosperity.The number of rural e-commerce represented by Taobao village has increased rapidly,showing a good development trend as a whole.However,the decline of Taobao village can always be found in empirical observation.Based on this,this paper takes Internet + rural industrial development as the starting point for research,analyzes how the modern network market based on Internet development will collide with the inherent resource endowment of rural society and the action orientation of grassroots government in the process of infiltrating into rural society.Then answer why the development of rural ecommerce industry will appear good market development but lack of government attention and other practical problems.From the perspective of multiple logic,this paper takes T village,a representative village,as the main case study,and comprehensively investigates other villages with the same industry within the same rural town.Firstly,sorted out the development process of T village’s rise,innovation and cooperation under the market leadership,and two market advantages of traditional offline market and modern online market are formed.At the same time,combined with the market choice and the absence of government in the development of T village,excavate the operation process of multiple logics in the development of village industry.Through analysis,it is found that the dislocation between multiple logics is the main reason why T village’s market competitive advantage is significant while the township government ignores it.Under the multiple logic dislocation,the market advantage of T village is gradually weakened,and the village development is faced with the dilemma of marginalization.The villagers with strong market initiative insist on giving play to the endogenous power of the village,strive for the township government to "fill the position" and adjust the mode of production cooperation to comply with the market rules.This paper holds that in the rural society,there are many forces such as the state,the government,the market and the local society at the same time.Various forces play different roles due to "local,time and events".They are intertwined and misplaced with each other to jointly shape the development of a village,and then affect the rural development within a certain region through the development comparison between villages.To realize the rapid development of rural areas,it is necessary to find the combination of various forces inside and outside the village.The interactive transformation of market forces and government forces should be adjusted appropriately according to the village,give full play to the initiative of local society,and seek a broader development space in the compression development.