Research On The Supervision Of Trademark Infeingement In Market Surervision And Law Enforcement Of Guanghan City

The essence of trademark itself is a kind of intellectual property rights,which is the concrete embodiment of the actual image of the enterprise,the internal credibility of the market,the actual level of service and the quality of the product.As time goes on,global market integration,the trademark related strategy for social development,cultural prosperity and economic development to promote more highlights,utility through the trademark for regional and national economy,the concrete strength and effectively reflect internal market competition ability,enterprises and government hierarchy to increasingly improve the degree of attention.If the brand has a strong reputation and competitive ability,its economic utility will remain at a high level in the global market.At present,the domestic trademark legal system continues to improve,the actual registration number continued ascension,foreign trademark for entering the domestic market at the same time,the government level as well as domestic enterprises for trademark capacity significantly increased the use and management work,consumption personnel itself "recognized brand consumption" concept,perfecting trademark legal system in our country related environment.On the other hand,the non-standard use of trademarks,infringement and other problems are constantly prominent,leading to the follow-up development of trademarks and related supervision and administration departments are faced with significant difficult factors.Reasonably strengthening the ability of trademark registration,use,protection and management is very important for the stable and sustainable development of the domestic economy.This paper studies were conducted to study environment,the research significance,the present stage worldwide,the research situation,research methods,research contents,etc,then to study to illustrate the related concepts,definitions,in guanghan market regulation law enforcement comprehensive discussion about the present situation of trademark infringement behavior regulation,mainly including guanghan summary of market regulation and recent regulatory enforcement of trademark infringement in guanghan market regulation,and based on the analysis of present situation,analyzes the supervision of law enforcement of the guanghan market problems existing in the regulation of trademark infringement behavior,The main problems include the lack of initiative of the regulatory body,the deviation of trademark regulatory policy implementation and the low level of implementation specialization,the single way of regulatory law enforcement,the heavy punishment and light education,and the imperfect regulatory mechanism.The reasons for the problems are analyzed in depth.Finally,based on the above analysis,put forward the countermeasures and suggestions to improve the trademark infringement supervision in Guanghan City.It should be improved from four aspects,including strengthening the construction of law enforcement team,innovating the means of supervision,establishing the trademark awareness of the whole people and perfecting the trademark supervision mechanism.