| With the development of computer technology,Chinese governments at all levels are trying to use electronic information technology to further improve the efficiency of government affairs and the satisfaction of the people.The concrete measures are to vigorously develop e-government affairs.In recent years,the most eye-catching new way in e-government is the rapid rise of new government media represented by the official Weibo account,We Chat official account and mobile government client(hereinafter referred to as "the two micro end"),which has become an important channel for the government to disclose relevant information,the masses to reflect their demands and the government to handle affairs for the masses.The government applies for an official We Chat official account to handle some administrative activities that can be handled online through the We Chat official account,which not only improves work efficiency,but also plays a good effect of convenience and benefit for the people,which is also the concentrated reflection of the "Internet +government service" model.People can search relevant departments by We Chat APP’s official We Chat,public attention after the related business consulting and dealt with,to the relevant authorities reflect the demands of the masses,put forward the improvement measures,strengthen Zheng Qun effective communication,especially help people achieve never leave Hu Ban things,not only reduces the time cost and the economic cost of the masses,and through the electronic information technology to alleviate the pressure window department reception.It can be said that the government We Chat public number is not only a new way of handling affairs,but also a new mode of government management and service to the society.The value contained in it is worth our study.It can be said that the vast majority of government departments in our country have opened the government affairs We Chat public number.While enjoying the benefits,some government departments have also encountered some problems and difficulties in the process of managing the public number because of the lack of experience,poor operation and other objective reasons.This paper,with emphasis on the "apple" longquan,several government affairs We Chat public research analysis,combing the problems,including: officer,micro inaccurate function orientation,interactive service consciousness is not strong,release management not enough professional,officer,the function is not perfect,professional talents,insufficient resources and imperfect management mechanism,multiple platforms not smooth linkage of materials,such as the main problem.Finally,by using the experience of advanced feasible region,We Chat to the longquan government affairs public,analysis the existing problems,puts forward some countermeasures for the construction optimization: define the function orientation of government affairs We Chat,reply response mechanism,strengthen interaction feedback,innovation service platform building and provide diversified services,pay attention to the information release quality,strengthening the professional talent team construction,optimization of management mechanism. |
