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A Study On City Elderly Retirees’ Tiktok Usage In Chongqing

Posted on:2022-12-08Degree:MasterType:Thesis
Country:ChinaCandidate:B QuFull Text:PDF
GTID:2506306614970439Subject:Journalism and Media
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At present,digital technology is infiltrating people’s daily life with an irresistible trend.Media technology not only brings convenience to the vast majority of people,but also makes the marginalized groups represented by the elderly become "digital abandonment".In the context of the same frequency resonance between digitization and aging,promoting the active access of elderly groups to the Internet and integrating into the digital society is an important measure to bridge the digital divide and promote digital inclusion.In a smart mobile phone APP,tiktok is an important medium to promote the elderly to catch the net by virtue of its low threshold,convenient operation and multi sensory participation.Tiktok city is tiktok tiktok,who is a retired urban elderly in Chongqing.The paper chooses the urban retirees over 60 years old(women over 55 years old)as the research object,understands their usage of vibrato,analyzes their characteristics of using the flick,and discusses the problems in their use of tremble,and puts forward some suggestions for optimization.Hoping to help city retirees tiktok,we should strengthen social connections and integrate into the digital society.Compared with the existing research,this paper has some innovations in the research object,research perspective and research content.Tiktok,first of all,on the research subjects,this article selects retired elderly in Chongqing city with higher education and income level.The economic status and educational level of the group decide that they have more advantages in the use of vibrato.Secondly,mobile phone mobile phone tiktok APP is used as the starting point to study the usage behavior of specific mobile applications.Tiktok tiktok,and then,on the basis of the research content,the difficulties faced by retired urban elderly in Chongqing city in the use of shaking are analyzed.Meanwhile,the results of aging APP transformation are discussed and feasible suggestions are put forward.Finally,in order to ensure the scientificity of the research,this paper uses a combination of quantitative and qualitative research methods,including literature analysis,questionnaire survey and in-depth interview.This study is divided into five parts.The introduction mainly expounds the research background,purpose,significance,innovation and difficulties and research methods,and combs the relevant literature to better clarify the academic context of the existing relevant research.Tiktok,the theory of digital divide,the theory of use and gratification and the theory of active aging,are used to illustrate the use of the city’s retired elderly.The second city tiktok uses the questionnaire survey and interview results to explore the current situation of the urban elderly retirees in Chongqing.It is found that the number of retired women and their willingness to use are significantly higher than those of retired men.Tiktok tiktok tiktok’s gender,age,educational level and other social demographic factors are also related to the ability of media criticism and the number of relatives and friends who use their jitter.Furthermore,it is concluded that city retirees in Chongqing have higher willingness to use deep voice and strong ability of information criticism.Peer tiktok promotes the use of vibrato depth.The third tiktok is an important part of this study.It mainly points out that the problems faced by retired urban elderly in Chongqing city are related to the lack of media knowledge and low willingness to help from the three angles of individuals,families and platforms.The lack of digital feedback and the lag of mutual assistance between relatives and friends;Frequent shopping chaos,lack of promotion of aging version,etc.In the fourth chapter,aiming at the problems found in the previous research,based on the micro,meso and macro perspectives,this paper puts forward targeted suggestions from the perspectives of individuals,families,platforms,communities,governments and society.Among them,individuals should overcome psychological barriers,actively learn media knowledge with the help of others,and actively improve media use skills.Families should pay close attention to the psychological demands of retired elderly people,strengthen digital feedback,and solve their difficulties in the use of tiktok in time.The platform should strengthen the publicity of aging adaptation,timely popularize a series of aging adaptation measures to the elderly groups,and simplify the entrance of large character concise model.The community has obvious resource advantages.In practice,we should pay attention to audience survey,build a knowledge sharing platform,and provide targeted help to the digital difficulties faced by urban retirees.The government should improve the supervision of media norms,clarify the responsibilities and obligations of the platform side,and reduce the risk of using the old people’s tiktok.Helping the elderly group to cross the digital divide also requires the joint efforts of the whole society.The whole society should expand the ways of media literacy education,strengthen publicity and guidance,and provide a good media participation environment for the retired elderly.In the conclusion part,it summarizes and prospects the research content of the article,and reflects on the shortcomings,in order to provide a useful mirror for future research.
Keywords/Search Tags:Chongqing urban retired elderly, Tiktok, Media use
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