Research On Political Communication Of Chinese Red Culture

The Red culture is the communist party of China leads the Chinese people in the long-term revolution and construction practice,formed a special cultural type,which contain the revolutionary martyr’s lofty ideal,conviction,patriotism and noble quality,bearing the weight of the history,the revolutionary spirit of the red,glorious tradition,the state of mind,is the sublimation of marxism-leninism revolutionary practice in China.The red culture has the distinct ideology attribute,the red culture dissemination has the undoubted political communication attribute.Inheriting and innovating red culture in the new era is an inevitable requirement for the development of advanced socialist culture with Chinese characteristics.It is also an important part of the construction of socialist spiritual civilization with Chinese characteristics.It provides an important support force for enhancing the cultural confidence of the Chinese nation and promoting the great rejuvenation of the Chinese nation.This paper takes the political communication theory as the analytical framework,taking the Yuhuatai Martyrs Cemetery as an example,the study of the red culture in the Yuhuatai Martyrs Cemetery is not only the dissemination and inheritance of the spirit of Yuhuatai Martyrs,but also the identification of the "cultural confidence" contained in it.At present,the definition of the red culture has not formed officially fixed,but the academic circles have relatively clear explanation to its: red culture refers to the second revolutionary civil war,with the communist party of China leads the people in the hard course of revolutionary struggle,established the marked achievements,underdeveloped in revolution formed when the memorial,markers for the carrier,with its load of revolutionary history,revolution and revolutionary spirit connotation,thus forming the precious historical significance and value of culture system.Red culture,in the spirit of jinggangshan spirit,long march spirit,yan ’an spirit,xibaipo spirit and excellent spirit pedigree as the kernel,is a kind of progress of creation and leadership of the communist party of China’s cultural forms,"made yuhua district heroes spirit" is the indispensable important chapter of the Chinese revolution in the red culture,and made yuhua district is embodied in the spirit of the red culture and decadent reactionary kuomintang reactionaries the opposite of white culture,it inherited the essence of Chinese traditional culture,but also reflected in the under the guidance of marxism,the different forms of Chinese excellent traditional culture.Combined with the multidisciplinary theories of communication,politics,history,management and so on,this paper mainly explains two aspects: one is the social value and significance of the inheritance and dissemination of red culture in the contemporary society;The second is the innovation of Yuhuatai Martyrs Cemetery in the management of red culture communication.On the basis of theoretical explanation and case analysis,this paper reveals the important position of red culture in the communication of socialist culture,and the internal relationship between "Yuhua heroic spirit","revolutionary culture" and "cultural confidence",and provides some suggestions for the integration and innovative development of red culture resources.