An Empirical Study On The Impact Of Short Video On Public Security Administration

In recent years,Chinese scholars have studied and discussed new government media such as government we chat,government microblog and client from the perspective of Journalism and communication,trying to build a strategic system of political communication in the era of intelligent media through the analysis of communication phenomena and specific communication fields.As an emerging form of political communication,the development form of government short video is not mature,and it has rarely entered the research vision of scholars.However,as an innovative expression path of political communication,government short video has important research value.Public security government news short video has a large number of accounts and fans in the application of new government media,and has a great influence.With the strong rise of the new media of public security administration,the public security organs have displayed a high value position and potential in the "Internet plus social governance".From the perspective of influence,the author takes the typical public security administration’s jitter number as an example to conduct an empirical analysis of samples.From the quantitative results,we comb the characteristics of the content design framework and information organization communication,explore the relationship between its content and influence,and examine the adaptability of Douyin’s communication theory in the new media era,and explore the development strategy of the new government media.Improve the existing theory of innovative service mechanism to provide practical basis and reference methods for promoting the validity and breadth of government work.This paper analyzes the typical public security administration tremble signal by content analysis method,and explores the following problems based on the research data:(1)the characteristics of Douyin short video content types and interactive parameters;2)The influence of government news short videos with different content types(3)Theoretical explanation of the communication power of short video of government news.The main research findings:(1)There is a significant difference in the number of sample accounts in the two modules of "Works" and "Like",but the impact on the communication power of the account is not significant;(2)The proportion of content in the four first-level categories varies from The order of most to least is: law popularization knowledge,image publicity,positive energy and police information;(3)The total number of praises for the four major categories of law popularization knowledge,image publicity,police information,and positive energy and the average number of each There are significant differences in the number of likes for short video works.(4)There is a strong positive correlation between the number of comments and the number of reposts.The data of these two aspects are important reference indicators for the evaluation of audience "participation"."Media survival" has become the mainstream survival reality of people in today’s era.Relying on the technical advantages of the algorithm,public security government news short video gradually realizes accurate communication,outputs mainstream values in the form loved by users,transmits the expression of bottom interests through communication and interaction,improves users’ sense of political participation,and uses socialization to expand the communication momentum,becoming an important part of diversified and integrated political communication.