Research On The Practice Of Short Video Of Government Affairs In Grassroots Governance ——Investigation On H Town In Fujian Province

In the context of the implementation of the rural revitalization strategy,the use of media to carry out effective political communication is increasingly critical.If the comprehensive deployment of county-level media is the country’s exploration of the breadth of grassroots governance,then the creation of the short video of township government affairs is the country’s exploration of the depth of political communication and grassroots governance.Based on the "state-society" research framework of western classical social science theory,this paper proposes a ternary theoretical perspective of "grassroots government-rural elite-villager" in which political communication participates in rural governance.This paper examines how the above three achieve connection and game through communication,so as to complete political communication and grassroots governance.Based on the participatory communication theory of developmental communication,and through the ethnographic research method of fieldwork,the new style of grassroots political communication is presented in all aspects.And solve the following problems: 1.How to generate and realize the cogovernance of the town government,rural elites and villagers in the short video of township government affairs? 2.Under the national institutional logic of grassroots governance,how did townships use short videos of government affairs to carry out practice and form effective tripartite interaction? 3.What problems exist in the development of the short video of township government affairs? How to break the dilemma? 4.What is the significance of the short video of H town government affairs for reference,and what reference can it provide for the participation of political communication in grassroots governance in the future? In order to provide ideas and references for exploring possible paths of grassroots political communication.The thesis consists of seven parts,which are the introduction,five main chapters and the conclusion.The introduction takes the research origin,background significance,literature review and analysis framework and methods as the main components."National Institutional Logic of Grassroots Governance","Political Communication and Grassroots Governance","Grassroots government new media and parlitical communication",form the research basis of the paper,and form a dialogue with it in the conclusion part.At the same time,it introduces the research framework of "grasslevel government-rural elite-villager" and "why choose H town".The first chapter is "Absorption and Co-governance: The Generation of Short Video of Township Government Affairs".It was found that the short video of H town government affairs has gone through two links: the villagers’ creation and the town government’s absorption.This short video of township government affairs is necessary to realize the "improvement optimization" of officials under the governance championship and to meet the needs of both "state and society",and has the possibility of generation due to the participation of elites and technical empowerment.The second chapter is "Embedding Communication in Daily Life: The Routine Use of Short Videos on Township Government Affairs".It is pointed out that conventional governance methods are the main operation methods under the logic of grassroots governance of the country,which is reflected in the normalization of work according to the requirements of superiors.In the context of rural revitalization,Town H grasped the characteristics of short videos,widely mobilized the enthusiasm of villagers,and carried out participatory political communication.The first is to combine local characteristics and use short government affairs videos to show the effectiveness of H town’s rural revitalization.The second is to allow villagers to participate in public discussions in village affairs meetings by means of live interaction through short video platforms,and to carry out live broadcasts with the help of short video platforms.The third chapter is "Top-down Pressure: The Unconventional Use of Short Video of Township Government Affairs".Discuss the practical mechanism of unconventional grassroots governance methods.It is found that "special periods" such as the outbreak of public health emergencies and the period of decisive victory in poverty alleviation are increased from top to bottom,requiring the completion of prescribed matters within the time limit,and adopting a "one-size-fits-all" form of assessment results.As a result,conventional grassroots governance methods have been replaced by mobilized governance,participatory political communication has failed,and two-way interactive political communication has turned into one-way political propaganda.The fourth chapter is "Where to Go: The Development Dilemma of Short Video of Township Government Affairs ".The short video of H Town government affairs is an early grass-roots government affairs short video created in China.If it is placed under the national institutional logic of grass-roots governance,it can be seen from small to big,and the dilemma of grass-roots political communication can be found.It is proposed that the development dilemma of short videos of township government affairs is mainly reflected in three aspects: For conventional governance methods,it faces the problem of involution of grassroots governance.For mobilized governance,it faces the dilemma of the absence of participatory communication.For the country and the grassroots,the persistence of short videos of township government affairs is also worthy of attention.The fifth chapter is "Future: Possible Paths for Political Communication to Participate in Grassroots Governance".As an area dominated by united villages with a high degree of economic differentiation,Town H is a microcosm of the participation of political communication in grassroots governance.However,starting from H town,we can find the commonalities of political communication’s participation in grassroots governance,explore its possible paths,and provide ideas for the national and local grassroots "what can be done" and "cannot be done".Specifically,firstly,we must change the way and subject of political communication’s participation in grassroots governance,and secondly,we must dialectically view the development dilemma of short videos of township government affairs.Finally,the conclusion part reflects on the conclusion and implementation process of the thesis on the basis of reviewing the full text.It is proposed that rural research should overcome the limitations of "the city is higher than the countryside" and "generalize the ’society’ to the rural elite",but should tell the rural story well from the endogenous perspective,and realize the return of the subjectivity of the village and the villagers.