The Challenge And Response Of "post Truth" To The Discourse Power Of Mainstream Ideology In China

"Post-truth" was included in the Oxford Dictionary in 2016 and defined as appealing to emotions and beliefs that can influence public opinion or public opinion more than objective facts.This article defines “post-truth” as: in the context of the intertwining of various contemporary social thoughts and the highly developed Internet information,the information monopoly of government agencies or official news media has been drastically eliminated,information channels and content are diversified,and information recipients tend to follow Personal emotions and values are biased to judge the "truth" of the event,believing in the "facts" that one is "willing" to believe,and the alienation of truth and trust that result.The emergence of "post-truth" has its profound social background.The development of network information technology provides technical support,and the multicultural society and various ideological trends provide it with an ideological foundation.Its outstanding feature is that personal emotions and values precede objective facts and are alternative Facts are quietly prevailing.Various cultures and ideas try to seize the opportunity of the Internet and public opinion.Social media encourages cognitive biases,the value foundation of social consensus has been hit,and the right to speak of mainstream ideology has been challenged.How to deal with the challenge of "post truth" to the discourse power of mainstream ideology in our country is a question worthy of study.The research idea of ??this article is to first analyze the era background of the emergence of the "post-truth" phenomenon and its manifestations and essence,and on this basis,focus on exploring the challenge of the "post-truth" to the discourse power of my country’s mainstream ideology.Then it analyzes the reasons for the challenges from the practical level,and finally puts forward corresponding countermeasures.In the main research part,this article starts with the public events that have obviously had the characteristics of "post-truth" in recent years,analyzes the phenomenon of "post-truth" and social thoughts such as post-modernism,Internet populism,and Internet cynicism,and summarizes them.The challenges brought by the phenomenon of "post-truth" to the discourse power of mainstream ideology in our country: The post-consensus deconstructs the mainstream ideological discourse power,the Internet populization competes for the mainstream ideological discourse power,and the cynicism of life attitude ignores the mainstream ideology.Then,at the practical level,analyze the main reasons why the mainstream ideology is facing challenges in the context of "post truth" from the three levels of government,technology and audience.Finally,according to the relevant guidance of ideological work proposed by Chairman Xi Jinping and the Party Central Committee,the basic principles that should be adhered to to consolidate the mainstream ideological discourse power in my country are proposed,and the three practical levels of government,technology,and audiences are proposed to consolidate the mainstream ideological discourse power.Construction path.