Research On The Development Of Sanya Red Tourism Products

The development of red tourism has positive political,economic and cultural significance.In recent years,red tourism has been actively developed throughout the country.In particular,2021 is the 100 th anniversary of the founding of the party,and various provinces and cities are actively carrying out a series of activities to celebrate the 100 th anniversary of the founding of the party.my country’s red tourism has ushered in a new period of development opportunities,and the future market potential of red tourism products is huge.How to optimize and innovate the development of red tourism products to promote the transformation and upgrading of red tourism and better meet the needs of the government and the market has become the key to the development of red tourism.As a famous tropical coastal tourist city in my country,Sanya will promote the development of red tourism through the development of red tourism products in the new period of free trade port construction in the free trade zone,which is of great significance to the development of Sanya’s tourism industry.This research studies the development of Sanya’s red tourism products from two aspects: theoretical research and empirical research.In terms of theoretical research,review the related literature on red tourism,red tourism products,Hainan red tourism and Sanya red tourism,clarify the concepts and connotations of red tourism,red tourism products,and tourism product development,and use RMP to analyze theories and tourism Marketing theory serves as theoretical support.Conduct empirical research on the basis of theoretical research.First,analyze the red tourism resources and their development status in Sanya,briefly describe the development of red tourism in Hainan Province,and specifically analyze the red tourism resources in Sanya,the status quo and development advantages of the red tourism development in Sanya.Then conduct market research on Sanya Red Tourism through field research,random interviews and questionnaire surveys.Through the analysis of the research results,understand the demographic characteristics,participation willingness and awareness,tourism behavior,and post-tourism of the Sanya Red Tourism source market.Behavior etc.On this basis,it analyzes the problems in the development of Sanya’s red tourism products,studies the development strategies of Sanya’s red tourism products,and proposes that on the basis of adhering to the principles of equal emphasis on protection and development,cultural authenticity and artistry and individuality,the connotation of red culture should be explored.Enrich the types of tourism products;create classic scenic spots around cultural themes;strengthen the development of red tourism product portfolios and optimize product structure;strengthen the market promotion of Sanya red tourism products to increase visibility;strengthen the construction of talent teams and improve service quality;strengthen the construction of a guarantee system for a total of six The development of Sanya’s red tourism products will be carried out in all aspects.Finally,the main points and conclusions of the paper are summarized,and the research deficiencies and prospects are put forward.