Research On Incorruptible Cultural Tourism Product Development In Anti-Corruption And Integrity Education Base Of Guangdong Province

In recent years,our party has made integrated efforts to see that officials do not have the opportunity,desire,or audacity to engage in corruption,which not only puts forward requirements for the construction of a incorruptible culture in the new era,but also increasingly attaches importance to anti-corruption education.Under the background of deep integration of culture and tourism,developing and designing clean cultural tourism products that meet the path of incorruptible culture construction in the new era can not only increase the tourist coverage of clean cultural tourism products,but also add new products,extend the product life cycle,help enhance the popularity,interest,and integration with clean culture in the new era,and strengthen the education and warning functions of incorruptible cultural tourism products.From the perspectives of systematic,coupling modeling,and product life cycle,this paper discusses the role of the development of incorruptible cultural tourism products in promoting the construction of clean culture in the new era,and takes the Guangdong Anti-corruption and Integrity Education Base as a case study to analyze the supply and demand relationship of tourism products in the base,summarizes the supply and demand factors with low coupling,proposes the development principles of incorruptible cultural tourism products,designs tourism products in 11 pavilions such as immersive experience hall,and further puts forward the spatial layout and development timing of products.The main conclusions are as follows:(1)The current product coverage of the Guangdong Anti-corruption and Integrity Education Base is relatively narrow,and it is not highly coupled with the market tourist characteristics of demand.The current tourist characteristics are mainly civil servants,people aged 36 to 59 years old and tourists from Guangzhou city,while the ideal market tourist characteristics of demand are a comprehensive group of public institutions,stateowned enterprises,students,citizens with the age group under 35 years old and tourists from Guangdong Province are the majority.What’s more,the degree of coupling between supply and demand of products is also relatively low,with the supply of products dominated by the product display of the six major disciplines of the Party,while the demand for products is more in need of advanced socialist cultural tourism products,excellent traditional Chinese cultural tourism products,and revolutionary cultural tourism products.(2)According to the three paths of incorruptible culture construction in the new era and the market demand for incorruptible cultural tourism products,this paper designs the Chinese excellent traditional cultural tourism exhibition area,the revolutionary cultural tourism exhibition area and the socialist advanced cultural tourism exhibition area.(3)The spatial layout plan of "one center,one hall,three exhibition areas,and eleven nodes" is proposed for the layout of incorruptible cultural tourism products in the anti-corruption and integrity education base of Guangdong Province.One center is the theme of anticorruption education,and the other hall is the preface hall on the first floor,and the third exhibition area corresponds to the excellent traditional Chinese cultural tourism exhibition area on the second floor,the revolutionary cultural tourism exhibition area on the third floor,and the socialist advanced cultural tourism exhibition area on the fourth floor(the ground floor is the preface hall).The eleven nodes are respectively the Integrity and Upright Exhibition Hall,the Zhonglian Exhibition Hall,the Yalian Exhibition Hall,the Revolutionary Heritage Exhibition Hall,the Heroic Deeds Exhibition Hall,the Revolutionary Film and Television Hall,the Revolutionary Memorial Hall,the Cultural Cultivation Hall,the Science and Technology Museum,the Game Hall and the Immersive Experience Hall.Further using the Analytic Hierarchy Process(AHP),the development sequence of 11 node products was studied.According to resource value,comprehensive development conditions,and anti-corruption and integrity education level,priority was given to the development of the Integrity and Upright Exhibition Hall,the Cultural Cultivation Hall,the Revolutionary Memorial Hall,the Revolutionary Heritage Exhibition Hall,the Heroic Deeds Exhibition Hall,the Game Hall,the Zhonglian Exhibition Hall,the Yalian Exhibition Hall,the Revolutionary Film and Television Hall,the Immersive Experience Hall as well as the Science and Technology Museum.