Research On Government Functions In The Integration And Development Of Yan’an Red Culture And Tourism Industry

With the high-speed development has transformed into high-quality development in Chinese economy,the tourism industry which represented the tertiary industry has become an indispensable support for China’s economy.Besides he people’s income level has continued to rise,and the people have new demands for spiritual culture.The fusion between red culture and the tourism industry is not only the historical trend,but also a major feature of the cultural and tourism integration in China.Yan’an possesses abundant resources in red cultural.These red cultural resources have strong value orientation and educational functions.It is a sacred place for my country’s revolution.The fusion of the two is not only the action of the core value of socialism in the new era,but also make easier of the economic in Yan’an.The fusion is a great step to satisfy people’s requirement for cultural tourism,and the government plays an irreplaceable role in the integration of the two.Therefore,by optimizing related functions of the government to improve the effect of the integration of the two is to promote its good development The only way.In the overall environment of Yan’an economy and resources,this article uses literature analysis,questionnaire survey,experiential learning and so on,as well as the theory of industrial convergence,public product theory,and new public management theory to improve the integration and development of Yan’an’s current red culture and tourism industry.To get a real and concrete understanding of the local tourism situation,through a questionnaire survey of tourists who come to Yan’an for red tourism and the collection of relevant red tourism policies in Yan’an,to obtain relevant data,analyze the problems and shortcomings in the integration and development of Yan’an’s red culture and tourism industry,we find that Yan’an is a The revolutionary sacred land has rich red cultural resources,but the combination of the two is not so effective,such as unreasonable overall planning,inadequate market supervision,insufficient public service supply,and weak propaganda.The analysis shows that Yan’an’s government’s planning concept,market supervision concept,government investment and professional talents,marketing and publicity,etc.have little effect on the fusion of Yan’an’s cultural and tourism integration,and are unable to meet tourism market demands and expectations of Yan’an.In addition,this paper also selected a representative in the red culture and tourism integration development of jinggangshan and Yimeng area as a case study,its development experience and attempt to propose the yan’an government should be in the planning of subject and content services and management investment and talent propaganda and channels,increase comprehensive in order to ultimately improve the red culture and tourism industry integration effect.