A Study On The Image Management Of Y Municipal Government From The Perspective Of Public Crisis

As an intangible asset of the government,the government image plays a very important role in the work of the government.A good government image is conducive to optimizing the government’s service concept,improving the government’s credibility,cohesion and appeal,and ensuring the legitimacy and authority of the government.At the same time in the political,economic,cultural construction and other fields play a very important role in promoting.In recent years,public emergencies have broken out frequently,not only causing huge property losses,but also endangering people’s lives,causing social unrest and causing certain negative effects on the image of the government.However,danger and opportunity often exist together.If the government can effectively deal with public emergencies and resolve the crisis in time,the image of the government can be significantly improved.Therefore,public emergencies are the key points of government image management that cannot be ignored.A good government image can greatly enhance the credibility of the government,further enhance the public’s sense of identity for the government’s crisis decision-making,avoid social chaos,and then enable the government to deal with public emergencies more effectively.Therefore,the government image management from the perspective of public crisis has a certain practical research value,which is also the significance of this topic.This article mainly studies government image management from the perspective of public crisis.It is divided into five parts.The first part sorts out the related concepts of public crisis and government image management,and finds out the theoretical basis of this article.The second part is obtained through research and analysis.The current situation of government image management of Y city government from the perspective of public crisis.The third part analyzes in detail the impact on Y city government image management from the aspects of government image management awareness,government public crisis handling capabilities,government public crisis management responsibilities,and information exchange channels.The fourth part analyzes typical domestic image management cases,and the fifth part analyzes the government image management of Y city government in public crisis management from strengthening the government’s awareness of image management in public crises and enhancing the government’s awareness in public crises.Some countermeasures are put forward in terms of image management ability,perfecting the accountability system of the government’s image management,and public relations strategies to enhance the government’s image management,so as to strengthen the management of the Y city government’s image.