| The study intends to explore the construction of the national image of the mainstream media in China.Taking cgtn official website as a sample,using text analysis,content analysis methods and NVivo software to study the content of CGTN website.In the introduction,the author defines the two core concepts of the study,which are the words new mainstream media and the national image.In the first chapter,it analyzes the background and development of CGTN,and how CGTN,as a new mainstream media,should present its value.It is believed that CGTN was born at a time when the trend of media convergence is rising again,and it has conformed to the new requirements of China’s international communication.It is proposed that it can bring more life vitality from both contents and forms in its information broadcasting and value presentation,and firmly grasp the interests of audience,and closely integrate news perspectives with people’s lives.The second chapter explores the presentation of the national image on CGTN’s official website,starting with its content section and artistic style.It believes that its column settings are relatively diverse,highlighting novelty and hierarchy.And CGTN focuses on social development and traditional culture of China through various thematic columns and constructs China from difference aspects for the audience to improve the degree of consensus of China’s national image among website visitors.In addition,it is found that CGTN focuses on displaying the image of ordinary people,which enhances the overall perception of Chinese society,and helps to enhance the legitimacy of the Chinese government in the international society and the level of consensus on China’s development among members of the international community,and to obtain multilateral recognition globally.The comic commentary can also broadened the form of communication and ideas.The third chapter explores the content and effects of the national image presentation of CGTN official website through the text analysis of news reports and questionnaire surveys.According to the sampling date,the political,economic,technological,humanities and column comments are selected from the CGTN official website.News about China is analyzed using the qualitative analysis software Nvivo.Explore its discourse structure and topic selection,and believe that its focus is on international cooperation,national economic development,vaccine research and development,5G applications,space and medical technology,and traditional Chinese culture.The questionnaire survey shows that there is still much room for improvement in the effect of CGTN’s national image presentation.The fourth chapter analyzes its new media column Creative Lab,and points out that CGTN uses new technology to integrate images and text,which is closer to the origin of image communication.Innovative image dissemination and news expression methods are more in line with the trend of the times and the audience’s demand for media technology applications.The fifth chapter summarizes the communication characteristics of CGTN’s official website and believes that it has shaped the image of an international power that is full of vigor and motivation,has a firm and clear development path,and actively responds to hot issues.In terms of construction results,it can be closer to real life,and pay more attention to the detailed description of the concrete life and social ecology of the Chinese people.There is still room for improvement in section setting and interactive communication.The sixth chapter puts forward suggestions on the establishment of the national image of the new mainstream media based on the research findings of CGTN and its official website,which are explore the connotation of Chinese culture actively,pay attention to the update of communication concepts and the training of new media talents,and enhance the ability of interactive communication. |
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