| In the report to the 19th National Congress of the Communist Party of China,General Secretary Xi Jinping pointed out that “we must continue to promote institutional and administrative system reforms,strengthen government credibility and execution,and build a service-oriented government that satisfies the people.”Nowadays,our society has entered the deep water zone of reform.The incremental contradiction of development superimposes the existing contradictions that have yet to be resolved in the past,which brings more complex challenges to the society in the transitional period,especially for the credibility of the government.Internet public opinion is a representative of this kind of complex challenge.On the one hand,as a new thing,the government is unaware of its characteristics and development rules.It is inevitable that the government is not clear about its characteristics and development rules.At that time,it is often at a loss and difficult to deal with;on the other hand,Internet public opinion has been undergoing drastic changes since its birth,especially with the rise of the mobile Internet and the unprecedented increase in the control of information dissemination by social media.The speed of fermentation and the scale of its impact are unprecedented,and an unproven Internet message may quickly evolve into a negative Internet public opinion sweeping the entire society,causing irreparable damage to the government’s credibility.Therefore,it is very urgent to conduct a more thorough study of online public opinion and government credibility.Only in this way can the government’s credibility be maintained in today’s society where online public opinion is frequent.Based on the perspective of public management,this article comprehensively uses the theory of public governance and opinion leaders and gatekeepers,starting from clarifying the connotation of key concepts,in-depth analysis of the current state of Chinese government credibility in response to online public opinion,and summarizing the effects of online public opinion on government credibility.Opportunities and challenges,using hot online public opinion events involving government credibility in recent years as a combination point,in-depth analysis and demonstration of the difficult situation faced by online public opinion in response to government credibility,and put forward that there are various reasons for the reduction of government credibility in online public opinion response.The main reasons can be summarized as the government’s own construction needs to be strengthened,the public opinion early warning system still needs to be improved,the public opinion crisis response method is inappropriate,and the agenda setting system still needs improvement.Finally,in response to the above reasons,suggestions are given to promote the positive interaction of network public opinion response and government credibility under the new situation in the future. |
